Athiyyah Dzakirah, Burhanuddin Burhanuddin, Al-May Abyan Izzy Burhani

Strategi Pembuatan Konten Edukatif di Instagram @rekamnusantara dalam Peningkatan Kesadaran Lingkungan

Introduction

Strategi pembuatan konten edukatif di instagram @rekamnusantara dalam peningkatan kesadaran lingkungan. Analisis strategi konten edukatif Instagram @rekamnusantara untuk tingkatkan kesadaran lingkungan. Pelajari tahapan produksi & komunikasi informatif berbasis data.

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pembuatan konten dan strategi komunikasi yang digunakan oleh tim komunikasi kreatif Rekam Nusantara dalam pembuatan konten edukatif di instagram. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pendekatan teori Uses and Gratification dan teori Framing dalam pembuatan konten. Penelitian ini menunjukkan tim komunikasi kreatif Rekam Nusantara memainkan peran strategis dan memiliki tanggung jawab dalam pengelolaan konten di media sosial, khususnya akun instagram @rekamnusantara. Strategi pembuatan konten tim komunikasi kreatif Rekam Nusantara disusun melalui lima tahapan : pengenalan isu, perencanaan, produksi, publikasi, dan evaluasi. Dengan pendekatan berbasis data ilmiah dan visualisasi menarik, tim komunikasi kreatif Rekam Nusantara berhasil menyampaikan isu-isu lingkungan secara informatif, edukatif, dan inspiratif.

Review

This study, "Strategi Pembuatan Konten Edukatif di Instagram @rekamnusantara dalam Peningkatan Kesadaran Lingkungan," offers a descriptive qualitative analysis of the content creation and communication strategies employed by Rekam Nusantara's creative team on their Instagram account. Utilizing both Uses and Gratification theory and Framing theory, the research aims to understand how educational environmental content is developed and disseminated. The findings highlight the critical and strategic role played by Rekam Nusantara's communication team in managing their @rekamnusantara Instagram account, outlining a systematic five-stage process for content generation. A key strength of this paper lies in its clear delineation of the content creation strategy, which spans issue identification, planning, production, publication, and evaluation. This structured approach provides valuable insights into the practical aspects of developing effective educational content for social media. The study effectively demonstrates how Rekam Nusantara successfully combines scientifically-backed data with engaging visual storytelling to convey complex environmental issues in an informative, educational, and inspirational manner. This pragmatic focus on a successful case study contributes significantly to the understanding of digital environmental communication. While the abstract provides a comprehensive overview of the content creation process and the team's strategic role, further elaboration on the "peningkatan kesadaran lingkungan" (increased environmental awareness) mentioned in the title would strengthen the paper's claims regarding impact. The abstract focuses heavily on the creator's strategy but less on how this increase was observed or measured among the audience. Additionally, while Uses and Gratification theory is mentioned, the summary of findings primarily focuses on the content creators' actions rather than explicitly exploring the audience's motivations or gratifications from consuming the content. Nevertheless, this study offers a valuable analysis of an effective content strategy and provides practical lessons for organizations aiming to leverage social media for environmental education.

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