Noraini Rahim, Wan Rusni Wan Ismail, Nuradibah Abdul Rahman, Ahmad Redhuan Abu Bakar

A Gap Identification in Muslim-Friendly Hotel Research in Malaysia: A Systematic Literature Review Approach

Introduction

A gap identification in muslim-friendly hotel research in malaysia: a systematic literature review approach. Identify research gaps in Muslim-Friendly Hotels (MFH) in Malaysia using a systematic literature review. Discover nascent areas regarding facilities, regulations, sustainability, and guest acceptance.

Abstract

The Muslim-Friendly Hotel (MFH) is a concept introduced by the hotel industry to cater for a market segment that seeks accommodations that meet specific characteristics. Despite the increase of MFH establishments worldwide, research in this area is still in its infancy, and this study aims to investigate the immature areas related to MFH research. This study is conducted using the systematic review, following the Reporting Standards for Systematic Evidence Syntheses (ROSES) guidelines. Overall, the themes indicate gaps in current literature as these themes evolved around issues related to hotel facilities, regulations, standardisation, sustainable practice involving environmental issues and guest acceptance.

Review

This systematic literature review, titled "A Gap Identification in Muslim-Friendly Hotel Research in Malaysia," addresses a timely and significant topic within the hospitality sector. The emergence of Muslim-Friendly Hotels (MFH) catering to a specific market segment necessitates a robust understanding of current research trends and, critically, areas that remain underexplored. The study's stated aim to investigate "immature areas" related to MFH research is highly commendable, as such gap analyses are crucial for guiding future academic inquiry and ensuring research efforts are strategically directed. The use of a systematic review approach, adhering to the rigorous ROSES guidelines, immediately signals a commitment to methodological robustness, lending credibility to its findings. A significant strength of this work lies in its systematic methodology, which promises a comprehensive and unbiased synthesis of existing literature. The abstract effectively highlights the key themes where research gaps have been identified: hotel facilities, regulations, standardisation, sustainable practice involving environmental issues, and guest acceptance. These themes represent diverse facets of the MFH concept, ranging from operational specifics to broader industry challenges and consumer perceptions. Pinpointing these distinct areas provides valuable signposts for researchers, indicating where empirical studies, theoretical developments, or policy analyses are most urgently needed. This granular identification of gaps is particularly beneficial for scholars and industry practitioners in Malaysia, offering a clear roadmap for addressing the evolving demands of the MFH market. While the abstract provides a strong overview, the full paper would benefit from elaborating on the *nature* of these identified gaps within each theme. For instance, are the gaps primarily a lack of empirical data, an absence of theoretical frameworks, or a scarcity of comparative studies? Further, exploring the potential implications of these gaps for policy-makers, hotel operators, and Muslim travelers in Malaysia would significantly enhance the paper's impact. A deeper discussion on *how* addressing these specific gaps could lead to tangible improvements in MFH offerings, guest satisfaction, or industry growth would elevate the contribution beyond mere identification to actionable insights. Overall, this systematic review promises to be a valuable resource for shaping the future trajectory of MFH research, particularly within the Malaysian context.

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