Southeast Asia Journal of Business, Accounting, and Entrepreneurship

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Southeast Asia Journal of Business, Accounting, and Entrepreneurship (SAINS)

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Articles in this Journal

The Effect of Product Display and Store Environment on Customer Loyalty through Customer Satisfaction

This study aims to determine the effect of product display and store atmosphere on customer loyalty through customer satisfaction at Indomaret Latamacelling Palopo. The types of research used in this study are quantitative and qualitative....

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Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns)

Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a sc...

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The Impact of Social Media Influencers on Consumer Behaviour: An Analysis Based on Promotion Mix

By synthesizing a wide range of existing literature, this study provides a comprehensive overview of the current landscape, revealing how influencers operate within the intricate web of social media. Additionally, the article analyses seve...

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The Skywalker Saga: A Bibliometric Analysis on Product Innovation in the Era of Artificial Intelligence

Product innovation is a key driver of economic growth and corporate competitiveness. Artificial intelligence (AI) is revolutionising product innovation, influencing how products are developed, marketed and used. This study aims to map the...

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