JOS | Universitas Jenderal Soedirman

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Discover Universitas Jenderal Soedirman (Unsoed) through JOS, its official academic platform. Explore research, publications, and comprehensive university information.

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Articles in this Journal

Pendampingan UMKM dalam Era Digital: Studi Kasus Transformasi Domikids di Tengah Dinamika Persaingan Pakaian Anak

This study focuses on assisting Domikids, a small-medium enterprise (SME) in the children's apparel sector, to overcome challenges in digital transformation amidst intense e-commerce competition. Domikids faced significant revenue declines due to ine...

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Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station

UMKM Vins Cleaning Station adalah pelopor layanan cuci sepatu di Purwokerto yang menghadapi tantangan dalam meningkatkan visibilitas digital, memaksimalkan strategi pemasaran, dan mengatasi keterbatasan fasilitas fisik. Penelitian ini bertujuan untuk...

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Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcisio...

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Strategi Pengembangan Bisnis Bawang Goreng Marjaya Melalui Transformasi Digital

UKM Bawang goreng Marjaya dihadapkan pada kebutuhan untuk memanfaatkan teknologi digital guna meningkatkan efisiensi operasional, memperluas jangkauan pasar, serta menciptakan nilai tambah yang berkelanjutan bagi konsumen. Upaya pendampingan UKM inid...

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Penerapan Kaizen dan CRM dalam Meningkatkan Daya Saing UMKM Bulu Mata di Purbalingga

Eyelash SMEs in Purbalingga have great potential to grow, but still face challenges such as disorganized workplaces, low operational efficiency, and a lack of effective customer relationship management. This community engagement program aims to enhan...