Endah Kusumaningrum, Yunita Rusmawati, Fitri Maesaroh

Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Introduction

pendampingan peningkatan pemasaran produk celana khitan melalui media online pada umkm cv arlingga medica. Bantu UMKM CV Arlingga Medica tingkatkan pemasaran celana khitan via media online. Hasilnya, jangkauan pasar luas, interaksi pelanggan & volume penjualan naik. Efektif untuk pertumbuhan bisnis digital.

Abstract

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcision pants products through the utilization of online media. The approach used is participatory, involving MSME owners in every stage of the activity, starting from needs analysis, development of digital marketing strategies, to implementation and evaluation. The results of this assistance show significant improvements in administrative management, market reach, customer interaction, and sales volume. The use of online media such as social media, marketplaces, and websites has proven to be an effective solution for expanding market access and increasing brand awareness. This study concludes that targeted and technology-based assistance can have a positive impact on MSME growth, especially in addressing the challenges of the digital era. Keywords: MSMEs, online marketing, circumcision pants, digitalization.

Review

The paper titled "Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica" presents a study focused on enhancing the competitiveness of an MSME through targeted marketing assistance. Employing a participatory approach, the research aimed to improve the online marketing of circumcision pants for CV Arlingga Medica, engaging the owners at every stage from needs analysis to implementation and evaluation. The abstract effectively highlights the positive outcomes, including significant improvements in administrative management, market reach, customer interaction, and sales volume, attributing these successes to the strategic utilization of various online media. This work underscores the critical role of technology-based assistance in empowering MSMEs to navigate and thrive in the digital landscape. A key strength of this study lies in its direct practical application and relevance to the current challenges faced by MSMEs in the digital era. The participatory methodology is particularly commendable, as it fosters ownership and ensures that the developed strategies are tailored and sustainable for the specific enterprise. The clear articulation of tangible benefits, such as expanded market access and increased brand awareness through the use of social media, marketplaces, and websites, provides compelling evidence of the intervention's effectiveness. Furthermore, focusing on a niche product like "circumcision pants" offers a unique case study that demonstrates how digital marketing can be successfully applied even to specialized goods, thereby contributing valuable insights to the literature on MSME digitalization. While the abstract promises significant improvements, the lack of specific quantitative data regarding the baseline status versus post-intervention performance is a notable omission that, if present in the full paper, would substantially strengthen the claims. For instance, detailing the percentage increase in sales volume or market reach would provide a more robust measure of impact. Additionally, while the participatory approach is beneficial, the abstract could briefly touch upon any challenges encountered during the implementation and how they were addressed, offering a more nuanced view of the assistance process. Finally, discussing the long-term sustainability of these improvements beyond the period of assistance, or the generalizability of these findings to other MSMEs in different sectors, would further enhance the paper's overall contribution and academic rigor.

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