Youngki Barani Tarihoran, Anastasya Intan Cristie, Mohamas Arief Noviandri

Pendampingan UMKM dalam Era Digital: Studi Kasus Transformasi Domikids di Tengah Dinamika Persaingan Pakaian Anak

Introduction

pendampingan umkm dalam era digital: studi kasus transformasi domikids di tengah dinamika persaingan pakaian anak. Studi kasus pendampingan UMKM Domikids dalam transformasi digital. Atasi tantangan persaingan e-commerce pakaian anak dengan strategi keuangan, operasional, & pemasaran, tingkatkan penjualan 25%.

Abstract

This study focuses on assisting Domikids, a small-medium enterprise (SME) in the children's apparel sector, to overcome challenges in digital transformation amidst intense e-commerce competition. Domikids faced significant revenue declines due to inefficient digital marketing strategies and high operational costs. The assistance program implemented strategies to improve financial management, operational efficiency, and marketing performance. Financial interventions included structured accounting and cash flow monitoring. Operational optimization involved task distribution and performance-based incentives. Marketing strategies emphasized e-commerce optimization, social media expansion, and collaborations with local influencers. The results showed a 25% increase in sales on Shopee and improved brand visibility. These findings highlight the importance of digital transformation for SMEs in achieving business growth and competitiveness. This research serves as a practical guide for similar enterprises seeking to adapt and thrive in the digital era.

Review

This study, titled 'Pendampingan UMKM dalam Era Digital: Studi Kasus Transformasi Domikids di Tengah Dinamika Persaingan Pakaian Anak', presents a timely and highly relevant investigation into the critical area of digital transformation for Small-Medium Enterprises (SMEs). The focus on Domikids, an SME in the children's apparel sector navigating intense e-commerce competition, directly addresses a prevalent challenge faced by many businesses today. The abstract clearly articulates the problem of declining revenues due to inefficient digital strategies and high operational costs, setting a compelling premise for the intervention. The practical, case-study approach promises valuable insights into real-world application and problem-solving. The assistance program detailed in the abstract outlines a comprehensive, multi-faceted strategy designed to improve financial management, operational efficiency, and marketing performance. Specific interventions, such as structured accounting, cash flow monitoring, optimized task distribution, and performance-based incentives, demonstrate a robust approach to internal improvements. Crucially, the marketing strategies, including e-commerce optimization, social media expansion, and collaborations with local influencers, directly address the digital challenges. The reported outcomes, notably a 25% increase in sales on Shopee and improved brand visibility, provide concrete evidence of the program's effectiveness and the tangible benefits of a well-executed digital transformation. Overall, this study makes a significant contribution by offering a practical guide for SMEs seeking to adapt and thrive in the digital era. It effectively underscores the indispensable role of strategic digital transformation in achieving business growth and maintaining competitiveness. While the abstract focuses on a single case, the detailed interventions and measurable positive outcomes suggest a replicable framework for similar enterprises. The research highlights not only the *how* but also the *impact* of targeted support, solidifying its utility as a valuable resource for entrepreneurs, policymakers, and academics interested in SME development in the digital economy.

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