Indonesian Marketing Journal

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Marketing

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Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field.

Articles in this Journal

A Multiple Linear Regression Analysis of Tiktok’s Marketing Strategies and E-Commerce Sustainability in Greater Jakarta, Indonesia

Indonesia’s rapidly expanding digital economy has positioned TikTok as a dominant force in social commerce. However, empirical evidence regarding the effectiveness of TikTok marketing strategies in supporting sustainable E-commerce performance remain...

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Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero), to increase its engagement rate as a key social media performance indicator. The research employs...

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The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

This research aims to analyze how the concepts of price and service quality are applied at PT. Lion Super Indo supermarket in Palembang City from an Islamic economic perspective. Through a qualitative approach that includes literature studies, field...

Indonesian Marketing Journal

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