Dian Nita Agustina, Desti Allientia, Intan Kumala Dewi, Syakira Salsabila, Helisia Krisdayanti

The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

Introduction

The concept of price and service quality at pt. Lion super indo, palembang city, islamic economic perspective. Analyzes price & service quality at PT. Lion Super Indo, Palembang, Islamic economic perspective. Uncovers unfair discounts, inconsistent service, stressing Sharia ethics & justice.

Abstract

This research aims to analyze how the concepts of price and service quality are applied at PT. Lion Super Indo supermarket in Palembang City from an Islamic economic perspective. Through a qualitative approach that includes literature studies, field observations, and interviews with consumers, this study found that the strategies implemented by Super Indo are often perceived as unfair by consumers, particularly concerning non-transparent discounts. On the other hand, the quality of service is rated as quite good, although not fully consistent in terms of friendliness, cleanliness, and information delivery. The analysis results show that the application of Islamic economic values such as justice, transparency, trustworthiness, and honesty needs to be strengthened so that businesses do not solely focus on profit but also reflect Islamic ethics. This research contributes to guiding modern business practices to be more ethical and in line with Sharia principles.

Review

This study undertakes a pertinent examination of price and service quality at PT. Lion Super Indo in Palembang City through an Islamic economic lens, aiming to bridge modern business practices with Sharia principles. Employing a qualitative methodology that combines literature review, field observations, and consumer interviews, the research provides a valuable initial assessment of how a major supermarket chain aligns with ethical considerations. A key finding highlights a mixed perception among consumers: while service quality is generally rated as quite good, there are notable concerns regarding the perceived unfairness and non-transparency of discount pricing strategies, underscoring a critical area for improvement from an Islamic ethical standpoint. While the research offers important insights, the abstract suggests areas where the methodology and findings could be further robust. The assertion that Super Indo's strategies are "often perceived as unfair" due to "non-transparent discounts" is a strong claim that would benefit from more detailed information on the scope and representativeness of consumer interviews. Understanding the frequency and depth of these perceptions, as well as incorporating the supermarket's perspective on its pricing strategies, would provide a more comprehensive and balanced analysis. Similarly, while service quality is deemed "quite good," the identified inconsistencies in friendliness, cleanliness, and information delivery would gain more analytical weight with specific examples or metrics that illustrate the extent of these shortcomings. Nonetheless, this research makes a valuable contribution by advocating for a business model that transcends profit-centricity to embody Islamic ethical values such as justice, transparency, trustworthiness, and honesty. It provides a timely call for modern businesses to integrate these principles into their operations, especially within contexts where Islamic economic values are highly regarded. Future research could build upon these foundations by conducting a quantitative study to generalize consumer perceptions, incorporating management's viewpoint through in-depth interviews, or developing a more prescriptive framework for implementing Islamic ethical standards within the retail sector, thereby offering more concrete guidance for businesses like Super Indo.

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