Devi Melani Putri, Amanda Oktavianti, Abdur Razzaq, Muhamad Yudistira Nugraha

Strategi Komunikasi Dakwah Abhizar Albiru Pada Akun Instagram @abhizar.albiru

Introduction

Strategi komunikasi dakwah abhizar albiru pada akun instagram @abhizar.albiru. Pelajari strategi komunikasi dakwah Abhizar Albiru di Instagram (@abhizar.albiru). Temukan bagaimana ia menyebarkan kebaikan melalui strategi tilawah dan tazkiyah.

Abstract

dijelaskan dalam Al-Qur'an dan apa yang telah pernah dipercontohkan oleh Rasulullah. Hadirnya aplikasi Instagram merupakan wadah yang baik bagi para pendakwah untuk menyebarkan kebaikan kepada masyarakat, seperti yang dilakukan oleh Abhizar dengan nama akun @abhizar.albiru. Penelitian ini bertujuan untuk mengkaji secara dalam bagaimana strategi dakwah Abhizar Albiru di aplikasi instagram @abhizar.albiru. Dalam penelitian ini digunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi dan dokumentasi dan menggunakan metode analisis isi (Analysis content) yang digunakan untuk menarik kesimpulan. Hasil dari penelitian ini menunjukan bahwa strategi komunikasi dakwah Abhizar Albiru pada akun Instagram @abhizar.albiru yaitu ada dua. Pertama Strategi tilawah, ini merupakan strategi transfer pesan dakwah dengan lisan dan tulisan dari pendakwah ke penonton. Kedua strategi tazkiyah, ini merupakan strategi yang berfokus pada aspek kejiwaan seperti menyucikan jiwa manusia yang memiliki akhlak tercela, serakah, sombong, kikir, dan sebagainya. Kata kunci: Strategi Komunikasi Dakwah, Instagram, Abhizar Albiru Abstract Communication strategies function as a tool to disseminate Islamic information and invite people to the path of Allah. Da'wah communication strategy is also a tip used to spread goodness as described in the Qur'an and what has been exemplified by the Prophet. The presence of the Instagram application is a good forum for preachers to spread kindness to the community, as Abhizar did under the account name @abhizar.albiru. This study aims to examine in depth how Abhizar Albiru's da'wah strategy on the @abhizar.albiru Instagram application. In this study, a qualitative method with a descriptive approach was used. The data collection techniques used in this study are observation and documentation and use the content analysis method used to draw conclusions. The results of this study show that Abhizar Albiru's da'wah communication strategy on the Instagram account @abhizar.albiru is two. First, the recitation strategy, this is a strategy to transfer da'wah messages orally and in writing from the preacher to the audience. The second tazkiyah strategy, this is a strategy that focuses on psychological aspects such as purifying the human soul who has reprehensible morals, greed, arrogance, miserliness, and so on.  

Review

This paper, "Strategi Komunikasi Dakwah Abhizar Albiru Pada Akun Instagram @abhizar.albiru," meticulously explores the da'wah communication strategies employed by Abhizar Albiru on his Instagram account. Recognizing Instagram as a vital contemporary platform for disseminating Islamic teachings and spreading goodness, the study aims to deeply examine the specific methods Abhizar utilizes. The abstract clearly identifies two primary strategies: *tilawah*, which focuses on transferring da'wah messages verbally and in writing, and *tazkiyah*, emphasizing the psychological aspect of purifying the human soul from undesirable traits. This research offers a timely and relevant contribution to understanding modern religious communication within the digital sphere. The methodology adopted, a qualitative descriptive approach using observation, documentation, and content analysis, is well-suited for an in-depth exploration of the communication strategies. This approach allows for a rich and detailed understanding of the nuances in Abhizar Albiru's digital da'wah. The identification and clear categorization of *tilawah* and *tazkiyah* as distinct strategies provide a structured framework for analyzing and discussing the findings. While the abstract effectively outlines the methodological choices, providing further details on the specific types of content analyzed (e.g., video lectures, written posts, interactive sessions) and the duration of observation would enhance the methodological rigor and clarity for readers. This research makes a valuable contribution by shedding light on the practical application of da'wah principles in the digital age, particularly through Instagram. The identified strategies of *tilawah* and *tazkiyah* offer actionable insights for other preachers and religious communicators seeking to effectively engage audiences on social media. Future studies could expand upon these findings by investigating the audience's perception and engagement levels with these strategies, perhaps through surveys or analytical data. Additionally, a comparative analysis of Abhizar Albiru's approach with other digital preachers or across different social media platforms could provide a broader understanding of evolving trends in online religious communication, further enriching this significant area of study.

Full Text

Comments

You need to be logged in to post a comment.