Angelina Isabella Kurniawan, Afifah Risti Ardi, Deni Deni, Stephany Cinta Susilowati, Apriade Voutama

Perancangan UI/UX Website Pemesanan Tiket Bus iBus Menggunakan Figma dengan Metode Design Thinking

Introduction

Perancangan ui/ux website pemesanan tiket bus ibus menggunakan figma dengan metode design thinking. Rancang UI/UX website tiket bus iBus pakai Figma & Design Thinking. Capai 90.33% keberhasilan usability, hasilkan desain intuitif berpusat pengguna, mempermudah pencarian & pembelian tiket.

Abstract

Penelitian ini bertujuan untuk merancang UI/UX website pemesanan tiket bus iBus menggunakan metode Design Thinking dan aplikasi Figma. Metode Design Thinking diterapkan melalui lima tahapan, yaitu Empathize, Define, Ideate, Prototype, dan Test, untuk memastikan desain yang dihasilkan berpusat pada kebutuhan pengguna. Pengujian usability dilakukan untuk mengevaluasi efektivitas, efisiensi, dan kepuasan pengguna terhadap desain yang dihasilkan. Hasil pengujian menunjukkan tingkat keberhasilan rata-rata sebesar 90,33% dengan waktu penyelesaian rata-rata 37,5 detik per tugas. Pengguna memberikan umpan balik positif terhadap kemudahan registrasi, pencarian tiket, pemilihan kursi, dan akses e-tiket. Namun, ditemukan beberapa area yang memerlukan perbaikan, seperti penambahan fitur filter pada halaman pencarian tiket, peningkatan visualisasi pada pemilihan kursi, dan penambahan opsi pembayaran yang lebih fleksibel. Penelitian ini menyimpulkan bahwa metode Design Thinking efektif dalam menghasilkan desain UI/UX yang intuitif dan relevan dengan kebutuhan pengguna

Review

This paper presents a well-structured and highly relevant study on designing the UI/UX for the iBus bus ticket booking website, utilizing the robust Design Thinking methodology and Figma as a prototyping tool. The authors' commitment to a user-centered approach is evident through the systematic application of the Empathize, Define, Ideate, Prototype, and Test stages. The initial results are largely positive, demonstrating a commendable level of usability and user satisfaction, which strongly supports the effectiveness of their chosen design paradigm. The research effectively quantifies its findings, reporting an impressive average task success rate of 90.33% and an efficient average task completion time of 37.5 seconds per task during usability testing. These metrics, coupled with positive user feedback regarding critical functions such as registration, ticket search, seat selection, and e-ticket access, highlight the intuitiveness and user-friendliness of the proposed design. Crucially, the study also demonstrates a critical and balanced perspective by transparently identifying specific areas for improvement, including the need for enhanced filtering options on the ticket search page, clearer visualization during seat selection, and more flexible payment choices. The identified areas for improvement are pertinent and offer clear pathways for further refinement, which could significantly enhance the user experience and the platform's overall competitiveness. The study's conclusion, affirming the efficacy of Design Thinking in generating intuitive and user-relevant UI/UX designs, is well-supported by its findings. Future iterations of this work could focus on implementing the suggested improvements, potentially expanding the scope to include accessibility considerations, and transitioning the design into a functional MVP for real-world testing and continuous user feedback integration. This foundational work provides a strong basis for further development in digital bus ticketing platforms.

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