Idham Malik Idham, Galih Putra Mandala, Yuni A. Solihah

Perancangan Konten Digital Komunitas Ilustrasi Corat-Coret sebagai Media Promosi

Introduction

Perancangan konten digital komunitas ilustrasi corat-coret sebagai media promosi. Rancang konten digital video reels promosi untuk komunitas ilustrasi Corat-Coret. Hadirkan edukasi ilustrasi digital dan merchandise, gunakan IMC untuk pasar industri kreatif yang efektif.

Abstract

Era perkembangan teknologi berdampak pada adanya kebutuhan antara kombinasi konten digital dan ilustrasi digital dalam sarana periklnan. Perancangan ini bertujuan untuk menghasilkan konten digital dalam bentuk video reels yang berisikan materi edukasi tentang ilustrasi digital, dengan tujuan mempromosikan komunitas ilustrasi Corat-Coret. Penelitian ini menggunakan pendekatan Integrated Marketing Communication (IMC) yang dipilih untuk memastikan bahwa penargetan dan keselarasan antar elemen periklanan dapat tercapai, sehingga pesan yang disampaikan lebih konsisten dan efektif. Fokus utama dari penelitian ini adalah pembuatan konten video reels di instagram yang membahas edukasi tentang ilustrasi digital, yang disesuaikan dengan kebutuhan pasar industri kreatif saat ini, serta pembuatan merchandise sebagai media pendukung penelitian. Perancangan tiga konten digital bermanfaat sebagai media promosi yang informatif dan sesuai dengan kebutuhan audiens

Review

This paper, titled "Design of Digital Content for the Corat-Coret Illustration Community as a Promotional Medium," addresses a highly relevant topic in today's technologically advanced landscape: the strategic integration of digital content and illustration for promotional purposes. The abstract clearly outlines the objective of developing educational video reels to promote the Corat-Coret illustration community, a timely endeavor given the increasing demand for digital skills. The adoption of an Integrated Marketing Communication (IMC) approach is a notable strength, promising a consistent and effective message delivery by ensuring alignment across various promotional elements. The core of this research revolves around the creation of Instagram video reels providing educational content on digital illustration. While the abstract mentions tailoring this content to the "current needs of the creative industry market," further detail in the full paper on how these needs were identified and what specific educational gaps are being addressed would strengthen the argument. The inclusion of merchandise as a supporting medium is intriguing; elaborating on its role within the broader IMC strategy and how it complements the digital promotion would be beneficial. The abstract concludes by stating the benefit of these three digital contents as being informative and suited to audience needs, which is a promising outcome, but the methodology for assessing this suitability and informativeness could be further clarified. Overall, this abstract presents a well-conceived project with a clear practical application for community promotion and digital skill development. The focus on Instagram reels is appropriate for reaching a relevant demographic within the creative industry. For the full paper, a deeper dive into the specific educational modules, the target audience's demographics and existing knowledge levels, and the anticipated metrics for evaluating promotional effectiveness and audience engagement would significantly enhance its impact. This work holds considerable promise for demonstrating how strategic digital content design can effectively support niche communities in the creative sector.

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