Adhi Widyakto, Edy Suryawadana, Susanto, Sugeng Rianto

Pendampingan UMKM Kelurahan Wonodri, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Introduction

Pendampingan umkm kelurahan wonodri, kecamatan semarang selatan, kota semarang, melalui pemasaran digital. Tingkatkan penjualan UMKM Wonodri Semarang! Dapatkan pendampingan dan pelatihan pemasaran digital untuk jangkauan pasar lebih luas, bantu bisnis Anda bertahan dan berkembang di era digital.

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Wonodri yang Mengalami Penurunan dalam Pemasaran Digital. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Wonodri mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen

Review

This community service report details an initiative to assist Micro, Small, and Medium Enterprises (MSMEs) in Wonodri Village, Semarang City, through digital marketing interventions. The work is highly relevant and timely, particularly in light of the challenges posed by the pandemic, which necessitated a rapid shift towards digital platforms for business survival. The stated objective—to address declining sales and prevent bankruptcy by enhancing digital marketing capabilities—underscores the critical importance of such efforts for local economic resilience. The methodology employed involves direct, hands-on training and on-site tutorials, focusing on the practical application of digital marketing strategies. This direct engagement approach is a commendable strength for a community service project, ensuring that the assistance is tailored and immediately applicable to the participating MSMEs. However, while the abstract outlines the method of delivery, it could benefit from a clearer articulation of the specific digital marketing tools or platforms taught, and how the effectiveness of this training will be quantitatively or qualitatively assessed beyond the general expectation of wider market reach and increased product recognition. Overall, this initiative represents a valuable effort to empower local businesses with essential skills for the modern market. The anticipated outcomes of wider market access and improved consumer recognition are indeed crucial for the sustained growth of these MSMEs. For future reporting, it would be beneficial to include a more detailed analysis of the specific digital marketing strategies implemented, the challenges encountered during the training, and more concrete metrics or case studies to demonstrate the tangible impact on sales figures and market penetration. Such additions would further strengthen the scholarly contribution and provide deeper insights into the effectiveness and transferability of the intervention.

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