Charles Parnauli Saragi, Shafa Putri Prahmana, Nisa Rahmaniah Utami

Pengaruh Citra Destinasi dan Fasilitas Wisata pada Minat Kunjung Wisatawan Taman Margasatwa Ragunan

Introduction

pengaruh citra destinasi dan fasilitas wisata pada minat kunjung wisatawan taman margasatwa ragunan. Pelajari bagaimana citra destinasi dan fasilitas wisata memengaruhi minat kunjungan ulang wisatawan ke Taman Margasatwa Ragunan, Jakarta. Studi kuantitatif menemukan pengaruh signifikan.

Abstract

Jakarta is one of the cities that has a lot of tourism potential, one of which is educational tourism in Ragunan Wildlife Park. A good tourist destination requires a determining factor for success such as destination image so that tourists are interested in making repeat visits. In the midst of tight competition because many new tourist destinations have emerged, managers must pay attention to tourist facilities so that tourists are interested in making repeat visits. The purpose of this study was to determine the effect of destination image and tourist facilities on the interest of repeat tourists at the Ragunan Wildlife Park tourist attraction. This study used a quantitative method with multiple linear regression analysis. The sampling technique used purposive sampling with a sample size of 105 respondents. The analysis techniques used were instrument testing, classical assumption testing, and hypothesis testing using IBM SPSS Statistics 25 software. The results of this study indicate that: 1) Destination Image partially has a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 2) Tourist facilities partially have a positive and significant effect on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction. 3) Destination image and tourist facilities simultaneously have a positive and significant influence on the interest in repeat visits to the Ragunan Wildlife Park tourist attraction.

Review

This study critically examines the determinants of tourist repeat visit intention at Ragunan Wildlife Park, a significant educational tourism attraction in Jakarta. The authors adeptly identify destination image and tourist facilities as key factors in attracting return visitors, a particularly relevant area of inquiry given the competitive landscape of the modern tourism industry. The research directly addresses the practical need for destination managers to understand and leverage these elements to foster sustained visitor engagement and loyalty, making the study's objective both clear and timely. Methodologically, the paper employs a quantitative research design, utilizing multiple linear regression analysis to assess the relationships between the identified variables. A purposive sampling technique was used to select 105 respondents, which is a suitable approach for targeting specific visitor segments. The systematic application of instrument testing, classical assumption testing, and hypothesis testing, facilitated by IBM SPSS Statistics 25, demonstrates a rigorous statistical process. This robust analytical framework provides a solid foundation for the validity and reliability of the study's conclusions, ensuring confidence in the reported findings. The results provide clear evidence that both destination image and tourist facilities independently, and in combination, significantly and positively influence tourists' interest in making repeat visits to Ragunan Wildlife Park. These findings offer invaluable insights for the park's management, highlighting the strategic imperative of actively managing and enhancing both its perceived image and the quality of its on-site facilities. Practical implications include prioritizing marketing efforts to cultivate a strong and appealing destination image, alongside continuous investment in upgrading and maintaining high-standard tourist amenities. Future research could further explore specific dimensions of destination image or facility types that yield the greatest impact, or investigate mediating factors that strengthen these relationships.

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