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Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion

Introduction

Minat beli konsumen: antara tren, gaya dan kebutuhan pada produk fashion. Analisis minat beli Gen Z pada fashion lokal. Pelajari pengaruh tren, gaya, kebutuhan, media digital, dan strategi merek untuk bersaing di pasar dinamis.

Abstract

The phenomenon of fashion consumption among Generation Z reflects a shift in the functionof clothing from a basic necessity to a symbol of identity and self-expression. This study examines the consumptive behavior of Generation Z toward local fashion products, with a focus on the Gurl Bucket brand, through the lens of Maslow's hierarchy of needs. The analysis reveals that purchasing decisions are influenced not only by physiological needs but also by the need for esteem and self-actualization. Key factors such as trendy design, affordable pricing, as well as social environment and digital media influences, significantly shape consumer preferences and behaviors. These findings indicate that fashion has become an integral part of lifestyle and social representation for Generation Z. Consequently, local fashion brands are expected to continuously innovate, stay relevant to emerging trends, and foster emotional connections with consumers in order to remain competitive in a dynamic market.

Review

The submitted manuscript, "Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion," addresses a highly relevant and timely topic concerning the evolving consumption patterns of Generation Z within the fashion industry. The abstract clearly articulates the study's objective: to examine the consumptive behavior of Gen Z towards local fashion products, specifically using the Gurl Bucket brand as a case study, through the lens of Maslow's hierarchy of needs. The finding that purchasing decisions extend beyond basic physiological needs to encompass esteem and self-actualization, driven by factors such as trendy design, affordability, and digital/social influences, provides valuable insights. This focus on the shift from necessity to identity and self-expression contributes significantly to understanding contemporary youth consumer culture and its implications for local market dynamics. While the abstract effectively outlines the study's scope and key findings, it also raises several points that warrant deeper consideration in the full manuscript. The application of Maslow's hierarchy, while conceptually appealing, would benefit from a more detailed explanation of how these needs (particularly esteem and self-actualization) are empirically measured or observed in the context of fashion consumption. Specifically, how is the "need for esteem" differentiated from "self-actualization" in purchasing decisions for a specific fashion item? Furthermore, the focus on the "Gurl Bucket brand" as a single case study, while providing depth, necessitates a clear discussion of its representativeness and the generalizability of findings to the broader local fashion market or other Gen Z segments. The abstract mentions "social environment and digital media influences," and further detail on the *mechanisms* of these influences (e.g., direct advertising, influencer marketing, peer pressure, user-generated content) would strengthen the analysis. The implications drawn from the study for local fashion brands—emphasizing continuous innovation, trend relevance, and fostering emotional connections—are practical and pertinent for market competitiveness. This research offers a solid foundation for further exploration into the psychological and sociological drivers of Gen Z's consumption behavior in developing markets. The abstract positions the work well within current academic discourse on consumer behavior and brand strategy. Overall, the study presents a compelling case for understanding the multifaceted nature of fashion consumption among young demographics. I recommend a full review of the manuscript, anticipating that the detailed methodology and empirical evidence will elaborate on the promising findings presented in this abstract.

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