Loso Judijanto

Mapping Global Research on Entrepreneurial Orientation

Introduction

Mapping global research on entrepreneurial orientation. Explore global Entrepreneurial Orientation (EO) research using bibliometric analysis. Uncover key trends, themes (innovation, SMEs, sustainability), and future directions for scholars & policymakers.

Abstract

This study aims to map the intellectual structure and global evolution of research on Entrepreneurial Orientation (EO) using a bibliometric analysis approach. Drawing data from the Scopus database, a total of peer-reviewed journal articles were analyzed to uncover trends, influential authors, institutional collaborations, and thematic clusters in EO literature. Using VOSviewer software, co-authorship networks, keyword co-occurrences, and temporal visualizations were generated to provide insight into the development of the field. The results reveal that EO remains a core construct in entrepreneurship research, often linked with themes such as innovation, firm performance, strategic orientation, and small and medium-sized enterprises (SMEs). More recent trends indicate a shift toward sustainability, social entrepreneurship, and academic entrepreneurship, highlighting EO’s growing interdisciplinary appeal. The study contributes by consolidating fragmented knowledge, identifying emerging areas for inquiry, and offering a roadmap for future research and policy development. Despite its limitations, the findings provide valuable theoretical and practical guidance for scholars, educators, entrepreneurs, and policymakers navigating the evolving entrepreneurial landscape.

Review

This study, "Mapping Global Research on Entrepreneurial Orientation," proposes a comprehensive bibliometric analysis to delineate the intellectual structure and global evolution of Entrepreneurial Orientation (EO) research. Leveraging data from the Scopus database and utilizing VOSviewer software, the authors aim to identify key trends, influential contributors, collaborative networks, and thematic clusters within the EO literature. The chosen methodology is appropriate for such an ambitious mapping exercise, promising a systematic and data-driven overview of a foundational construct in entrepreneurship. The abstract effectively highlights the study's key findings, revealing EO's enduring status as a core construct frequently associated with established themes like innovation, firm performance, strategic orientation, and Small and Medium-sized Enterprises (SMEs). Particularly noteworthy is the identification of more recent trends shifting towards sustainability, social entrepreneurship, and academic entrepreneurship, underscoring EO's expanding interdisciplinary appeal and relevance in contemporary discourse. This synthesis of fragmented knowledge is a significant strength, offering a valuable snapshot of the field's trajectory and current frontiers. The study positions itself as a crucial contribution by consolidating existing knowledge, identifying emergent areas for inquiry, and providing a roadmap for future research and policy development. While acknowledging its inherent limitations—which the full paper would ideally detail—the abstract convincingly argues for the practical and theoretical guidance its findings offer to a broad audience, including scholars, educators, entrepreneurs, and policymakers. This work appears poised to provide a foundational reference point for understanding the dynamic landscape of entrepreneurial orientation.

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