Edy Mulyantomo, Dian Triyani, Wawan Setiawan

Literasi Digital Untuk Menentukan Strategi Pemasaran Pada Pelaku Umkm Di Kecamatan Mranggen Kabupaten Demak

Introduction

Literasi digital untuk menentukan strategi pemasaran pada pelaku umkm di kecamatan mranggen kabupaten demak. Tingkatkan bisnis UMKM Mranggen Demak dengan literasi digital. Pelatihan e-marketing dan strategi pemasaran online membantu pelaku usaha mengembangkan kompetensi dan penjualan.

Abstract

Kegiatan pengabdian kepada masyarakat pada kelompok Forum UMKM di kecamatan Mranggen Kabupaten Demak dengan tema Literasi Digital Untuk Menentukan Strategi Pemasaran Pada kelompok Forum UMKM Di Kecamatan Mranggen Kabupaten Demak. Berdasarkan hasil analisis situasi maka permasalahan yang dihadapi oleh mitra dapat diidentifikasi sebagai berikut kurangnya pengetahuan dan pemahaman dari kelompok Forum UMKM terhadap teknologi digitalisasi Marketing online dalam menentukan Strategi Promosi sehingga masih dinilai belum cukup maksimal serta belum ada pendampingan UMKM Tujuan dari kegiatan ini adalah memberikan pelatihan bagaimana penerapan tentang e marketing bagi pelaku UMKM di Kecamatan Mranggen kabupaten Demak agar bisnis UMKM meningkat. Manfaat yang diharapkan dengan adanya kegiatan pengabdian masyarakat ini yaitu para peserta (pelaku) UMKM mempunyai pengetahuan, pemahaman, ketrampilan dan kemampuan ketepatan dalam menentukan teknologi digitalisasi pemasaran berupa e marketing atau pemasaran online. Metode pendekatan yang digunakan dalam mencapai tujuan adalah pendekatan participatory training, yaitu pendekatan yang menekankan pada partisipasi penuh dari mitra dan pendampingan dalam mencapai tujuan. Pendekatan participatory training dilakukan melalui beberapa langkah pembelajaran dalam bentuk pelatihan dan pendampingan.

Review

The submitted work, titled "Digital Literacy for Determining Marketing Strategies for MSME Actors in Mranggen District, Demak Regency," presents a valuable community engagement initiative focused on enhancing the digital capabilities of local MSMEs. The abstract clearly identifies a pertinent problem: a significant knowledge gap among Forum UMKM members regarding digital marketing and online promotion strategies, leading to suboptimal business performance. The objective of providing e-marketing training to improve UMKM businesses is well-articulated and directly addresses the identified issue. This focus on practical application and local economic development makes the project highly relevant and commendable, particularly in an era where digital presence is crucial for business survival and growth. While the abstract effectively outlines the problem and general objective, there are areas where a journal article would benefit from more specific detail. The methodology mentions "participatory training" and "accompaniment," which are sound approaches for community development. However, the abstract could be strengthened by briefly indicating the scope of the training (e.g., topics covered beyond "e-marketing"), the duration, and the approximate number of participants involved. Furthermore, while the expected benefits—increased knowledge, understanding, skills, and ability in e-marketing—are clear, the abstract might hint at how "business improvement" or "increased business" will be measured or observed post-intervention, moving beyond just the acquisition of skills to tangible business outcomes. Overall, this abstract lays the groundwork for a significant community service report that holds strong potential for contributing practical knowledge. The initiative's direct approach to empowering MSMEs through digital literacy is highly commendable. For a full journal publication, elaborating on the specific modules taught, the implementation process, challenges encountered, and quantifiable outcomes or observed changes in participant businesses would enhance its academic contribution. Such details would allow for a deeper understanding of the intervention's effectiveness and replicability, making it a valuable resource for other regions facing similar challenges in fostering digital readiness among local enterprises.

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