Maulana Yusuf, Rian Andrian, Nuur Wachid Abdulmajid

INSTAGRAM SOCIAL MEDIA MANAGEMENT IN THE TOURISM INDUSTRY (PT GEMILANG MEDIA WISATAMA (TRAVELXISM))

Introduction

Instagram social media management in the tourism industry (pt gemilang media wisatama (travelxism)). Explore Instagram social media management strategies in the tourism industry, focusing on PT Gemilang Media Wisatama (Travelxism). Learn about content creation flows for effective digital marketing communication.

Abstract

Digital marketing strategies are now widely used with the use of Instagram social media, including in the tourism industry. Therefore, optimal management of Instagram social media is needed so that it can be a means of communication between companies and the public regarding tourism. The purpose of this study is to explain how to manage Instagram social media at PT Gemilang Media Wisatama. The research method in this study uses a qualitative descriptive method that will describe in detail about Instagram social media on the @Travelxism account. The results of the study note that the management of Instagram social media that is carried out every day on the @Travelxism account uploads at least 1 content per day. This certainly cannot be separated from a well-organized content creation process. As for the flow of content creation, there are 6 stages, namely planning, content search, copywriting, content creation, content publication and evaluation stage.

Review

The paper, "INSTAGRAM SOCIAL MEDIA MANAGEMENT IN THE TOURISM INDUSTRY (PT GEMILANG MEDIA WISATAMA (TRAVELXISM))", addresses a highly relevant and timely topic concerning digital marketing strategies within the tourism sector. The abstract clearly identifies the widespread use of Instagram for promotional purposes and the subsequent need for optimal management. The stated purpose of explaining how Instagram social media is managed at a specific company, PT Gemilang Media Wisatama (Travelxism), provides a focused case study perspective that could offer practical insights for industry practitioners navigating the complexities of online engagement in a crucial sector. The research employs a qualitative descriptive method, aiming to detail the Instagram management practices of the @Travelxism account. The abstract highlights key findings, noting a consistent content upload schedule of at least one post per day, underpinned by a structured six-stage content creation process: planning, content search, copywriting, content creation, content publication, and evaluation. While this outlines a clear operational framework, the abstract, as presented, does not elaborate on the *depth* of the qualitative description or the *criteria* used to define "optimal management." Further, the qualitative descriptive nature, focusing on a single company, suggests that while the findings will be rich in context for Travelxism, their direct generalizability to the broader tourism industry might be limited without comparative analysis or a larger sample. The articulated content creation flow offers valuable practical insights into the systematic approach taken by Travelxism, which could serve as a useful reference point for other small to medium-sized tourism enterprises seeking to formalize their social media efforts. However, a significant limitation, apparent from the abstract, is the absence of any discussion regarding the *effectiveness* or *impact* of these management strategies. The abstract states "optimal management is needed," but the results only describe *how* it's done, not *how well* it's done in terms of engagement, reach, conversions, or ROI. Future iterations or the full paper should ideally incorporate performance metrics and stakeholder feedback to validate the effectiveness of the described management practices, thereby strengthening the paper's contribution beyond a purely descriptive account.

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