Baiq Mahesa Rani, Robith Hudaya

Analisis Faktor-Faktor yang Mempengaruhi Minat Mahasiswa dalam Berinvestasi pada Program Studi Akuntansi Fakultas Ekonomi dan Bisnis

Introduction

Analisis faktor-faktor yang mempengaruhi minat mahasiswa dalam berinvestasi pada program studi akuntansi fakultas ekonomi dan bisnis. Teliti faktor sikap, pengetahuan, dan lingkungan kampus yang memengaruhi minat mahasiswa Akuntansi FEB dalam berinvestasi. Temukan pendorong utama keputusan investasi mahasiswa.

Abstract

Investasi merupakan kegiatan menanamkan modal selama periode tertentu dengan target untuk memperoleh keuntungan di masa depan. Dalam era ekonomi yang semakin dinamis, investasi menjadi salah satu keterampilan finansial yang penting bagi generasi muda, khususnya mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, lingkungan kampus, dan pengetahuan terhadap minat berinvestasi mahasiswa. Ketiga variabel independen dalam penelitian ini diturunkan dari Theory of Planned Behavior (TPB). Populasi dalam penelitian ini mencakup mahasiswa aktif program studi Akuntansi angkatan 2021 yang berjumlah 256 orang dan terdaftar di Fakultas Ekonomi dan Bisnis Universitas Mataram. Penelitian ini menggunakan metode kuantitatif. Teknik yang digunakan dalam pengambilan sempel adalah teknik purposive sampling, sampel yang diperoleh dari populasi penelitian sebanyak 100 responden. Data dikumpulkan melalui penyebaran kuesioner (angket). Adapun metode analisis yang digunakan dalam penelitian ini yaitu SEM dengan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa sikap, pengetahuan investasi dan lingkungan kampus berpengaruh signifikan terhadap minat mahasiswa dalam berinvestasi. Penelitian ini diharapkan mampu memberikan pemahaman yang lebih menyeluruh mengenai faktor pendorong maupun penghambat yang memengaruhi keputusan mahasiswa untuk mulai berinvestasi.

Review

This study addresses a highly relevant topic concerning the factors influencing university students' interest in investing, particularly within the Accounting program. The research appropriately employs the Theory of Planned Behavior (TPB) as its foundational framework, investigating the impact of attitude, campus environment, and investment knowledge on investment interest. The adoption of a quantitative methodology, utilizing questionnaires for data collection and analyzed through SmartPLS-based SEM, is suitable for testing the proposed hypotheses. The finding that attitude, investment knowledge, and campus environment significantly influence students' investment interest offers valuable insights for promoting financial literacy among young adults. While the study's objective and methodological approach are clear, certain aspects could benefit from further elaboration in the full paper. The abstract mentions using purposive sampling with 100 respondents from a population of 256; a more detailed justification for this sample size and the specific criteria for selection would enhance the credibility and generalizability of the findings to the target population. Furthermore, while TPB is cited, the abstract does not fully explicate how "lingkungan kampus" (campus environment) is theoretically integrated into the core TPB constructs alongside "sikap" (attitude) and "pengetahuan" (knowledge). A clearer mapping of all independent variables to specific TPB components would strengthen the study's theoretical coherence. Additionally, a brief acknowledgment of potential limitations inherent in a cross-sectional, self-reported survey design would add robustness. Despite these minor points for refinement, this research makes a commendable contribution to the understanding of investment behavior among university students. The findings have practical implications for educational institutions and financial policymakers aiming to cultivate a financially literate generation. The study provides a solid foundation for future research, which could explore additional variables, conduct comparative analyses across diverse student populations, or employ mixed-methods approaches to gain richer insights into the complexities of student investment decision-making.

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