Pakistan Journal of Humanities and Social Sciences
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Pakistan Journal of Humanities and Social Sciences

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Published by the International Research Alliance for Sustainable Development (iRASD), since 2019. Pakistan Journal of Humanities and Social Sciences (PJHSS) is an international, open-access, double-blind peer-reviewed, quarterly journal. It publishes original research papers related to the topics of social sciences and humanities fields.

Pakistan Journal of Humanities and Social Sciences Cover

Articles in this Journal

The Influence of Community-Based Participation on Sustainable Tourism Development: Mediating Effect of Local Support through a Structural Equation Modelling Approach

This study investigates the dynamic relationship between the community-based participation (CBP) and sustainable tourism development (STD), with the particular focus on mediating role of the local support. The core objective of this current study, is...

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A Pathway from Talent Attraction to Creative Self-Efficacy: Career Satisfaction as a Mediating Mechanism

The extant study sought the prevalence of Talent Attraction (TA), and its impact on Creative Self-Efficacy (CSE) together with Career Satisfaction (CS). The approach used is inclusive – the assumption that all FLMs are the talented in private banks i...

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Navigating the Path to Sustainable Energy Consumption: A Second-Generation Panel Cointegration Approach to Measuring Price and Income Elasticity of Energy Demand in Europe

Achieving United Nations Sustainable Development Goals of affordable and clean energy and climate action requires a deep understanding of energy consumption patterns and their responsiveness to various macroeconomic variables. This study investig...

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Financing the Future: The Role of Technology Budgets and Innovations in Driving Economic Growth in OECD Countries

The study analyzes the dynamic association among technology budgets, innovations and economic growth in 24 (OECD) countries. Based on the theoretical foundations of endogenous growth theory, the research employing panel data for the period 1995 to 20...

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The Role of Anthropomorphism in AI: ChatGPT’s Impact on Travel Services Using the SOR Model

The objective of the study is to examine the application of the SOR (Stimulus-Organism-Response) model and the influence of ChatGPT's anthropomorphic characteristics on users' perceptions and the establishment of trust in the tool within the tourism...

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Voices on the Wheels: A Semiotic Analysis of Vehicular Discourse in Punjab, Pakistan

This research examines the inscriptions that are printed on the vehicles in different cities of Punjab. Using Ferdinand de Saussure's theory of signs, it analyzes the manner in which these messages function as semiotic signals, thereby revealing deep...

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The Role of Entrepreneurial Activities, ICT and Energy Consumption in the Economic Growth: An Econometric Evidence of EU Countries

The objective of the study to develop the linkages between economic growth (GDP), energy consumption, information and communication technology (ICT), and total entrepreneurial activities (TEA) in 17 European Union countries over the period 2000-2023....

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Translation and Validation of Adolescent Personality Questionnaire: A Confirmatory Factor Analysis

Personality assessments are reliable method to measure the behavior, potential and individual differences among the human beings. The present study aims to translate and validate the Adolescent Personality Questionnaire into Urdu for the sample of ad...

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Digital Inclusive Finance as a Catalyst for Technological Innovation in Small and Medium Enterprises in Pakistan

This paper looks into how digital inclusive finance influences technological innovation among small and medium sized enterprises in Pakistan (SMEs). Using a quantitative method, the study employs property data of 32 SMEs, listed at the Pakistan Stock...

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Global Dystopias and Colonial Continuities: Reimagining Resistance and Unveiling Neocolonial Structures through Cross-Cultural Analysis of Animated Short Films

This article aims to examine neocolonialism in dystopian animated short films from multiple countries, highlighting its entrenchment within a colonial matrix of hierarchization and systemic destabilization through the continued perpetuation of co...

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The Impact of Prolonged Grief Disorder on Experiential Avoidance in Parentally Bereaved Emerging Adults and the Moderating Role of Coping Skills

A person's relationship with their parents is one of the most wonderful things that can happen to them. This study primarily focused on individuals who have lost this precious relation in childhood. The objective of the research was to explore the re...

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Exploring the Tourists Intentions to Revisit Hunza Valley

The tourism industry has grown rapidly and has become one of the world's quickest growing economic sectors. This study aims to examine antecedents of revisit intention to Hunza Valley. Aesthetic experience is vital in nature-based tourism and str...

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Morphological Comparison of Urdu and Persian in the Pakistani National Anthem

This study explores the comparative analysis of Persian and Urdu in Pakistani national anthem (Qoumi Taranna). In relation to the previous researches, this research addressed the overlooked area of linguistics that is “morphology” – offering a unique...

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Digital Leadership and Digital Transformation: The Role of Change Readiness, Person-Organization Fit, and Person-Job Fit

Technological artificial intelligence and digitalization are rapidly transforming business environments across the globe, compelling organizations to reassess their strategies, structures, and leadership approaches. In this context, the present study...

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The Role of the Falkland Islands in UK–Argentina Relations

The Falkland Islands, situated in the South Atlantic Ocean, have both claimed and continously shaped the complex and often fraught diplomatic relations between the United Kingdom and Argentina. A contested British Overseas Territory, the islands are...

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