Published by the International Research Alliance for Sustainable Development (iRASD), since 2019. Pakistan Journal of Humanities and Social Sciences (PJHSS) is an international, open-access, double-blind peer-reviewed, quarterly journal. It publishes original research papers related to the topics of social sciences and humanities fields.
This study investigates the dynamic relationship between the community-based participation (CBP) and sustainable tourism development (STD), with the particular focus on mediating role of the local support. The core objective of this current study, is...
The extant study sought the prevalence of Talent Attraction (TA), and its impact on Creative Self-Efficacy (CSE) together with Career Satisfaction (CS). The approach used is inclusive – the assumption that all FLMs are the talented in private banks i...
Achieving United Nations Sustainable Development Goals of affordable and clean energy and climate action requires a deep understanding of energy consumption patterns and their responsiveness to various macroeconomic variables. This study investig...
The study analyzes the dynamic association among technology budgets, innovations and economic growth in 24 (OECD) countries. Based on the theoretical foundations of endogenous growth theory, the research employing panel data for the period 1995 to 20...
The objective of the study is to examine the application of the SOR (Stimulus-Organism-Response) model and the influence of ChatGPT's anthropomorphic characteristics on users' perceptions and the establishment of trust in the tool within the tourism...
This research examines the inscriptions that are printed on the vehicles in different cities of Punjab. Using Ferdinand de Saussure's theory of signs, it analyzes the manner in which these messages function as semiotic signals, thereby revealing deep...
The objective of the study to develop the linkages between economic growth (GDP), energy consumption, information and communication technology (ICT), and total entrepreneurial activities (TEA) in 17 European Union countries over the period 2000-2023....
Personality assessments are reliable method to measure the behavior, potential and individual differences among the human beings. The present study aims to translate and validate the Adolescent Personality Questionnaire into Urdu for the sample of ad...
This paper looks into how digital inclusive finance influences technological innovation among small and medium sized enterprises in Pakistan (SMEs). Using a quantitative method, the study employs property data of 32 SMEs, listed at the Pakistan Stock...
This article aims to examine neocolonialism in dystopian animated short films from multiple countries, highlighting its entrenchment within a colonial matrix of hierarchization and systemic destabilization through the continued perpetuation of co...
A person's relationship with their parents is one of the most wonderful things that can happen to them. This study primarily focused on individuals who have lost this precious relation in childhood. The objective of the research was to explore the re...
The tourism industry has grown rapidly and has become one of the world's quickest growing economic sectors. This study aims to examine antecedents of revisit intention to Hunza Valley. Aesthetic experience is vital in nature-based tourism and str...
This study explores the comparative analysis of Persian and Urdu in Pakistani national anthem (Qoumi Taranna). In relation to the previous researches, this research addressed the overlooked area of linguistics that is “morphology” – offering a unique...
Technological artificial intelligence and digitalization are rapidly transforming business environments across the globe, compelling organizations to reassess their strategies, structures, and leadership approaches. In this context, the present study...
The Falkland Islands, situated in the South Atlantic Ocean, have both claimed and continously shaped the complex and often fraught diplomatic relations between the United Kingdom and Argentina. A contested British Overseas Territory, the islands are...
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