Journal of Digital Business and Data Science

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Informatics

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Explore cutting-edge research in digital business strategies, data analytics, AI, and IT management. A leading journal for innovation and insights in the digital economy.

Journal of Digital Business and Data Science Cover

Articles in this Journal

Data Science Utilization in Consumer Trend Prediction: A Qualitative Study on an e-commerce Market Research Team in Indonesia

In the era of digital transformation, the e-commerce industry in Indonesia faces great challenges in understanding and responding to changes in consumer behavior that are very dynamic. Data science is a strategic approach that can help companies anal...

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Strategic Role of Artificial Intelligence in Reshaping Global Digital Marketing: Opportunities and Organizational Challenges

This study explores the strategic role of artificial intelligence (AI) in transforming digital marketing practices across global companies. In the era of rapid technological advancement, AI offers innovative tools that redefine customer engagement, c...