Digital Business Progress

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Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing Tinggi City. The research method used is a quantitative method using the help of the SPSS version 25....

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Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Miukara Pizza Consumers in Tebing Tinggi City. This study uses a quantitative research method. The num...

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Professional Netiquette and Its Pedagogical Integration in Business English Instruction for Future Digital Leaders

This study examines the role of professional netiquette in Business English instruction within a digitalized learning environment for management students. As communication in modern business increasingly relies on email, messaging platforms, video-co...

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Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The study shows that Kopi Kenangan has successfully utilized social media platforms such as Instagram a...

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