Fransisca Wuri Wulandari

TREND PENJUALAN PROPERTI DI BANDUNG

Introduction

Trend penjualan properti di bandung. Analisis komprehensif tren penjualan properti di Bandung 2023-2025. Temukan pergeseran pasar ke properti vertikal & suburban, faktor pendorong, serta potensi investasi yang menjanjikan.

Abstract

This journal comprehensively analyzes property sales trends in Bandung, reviewing market dynamics from 2023 to mid-2025. Using a mixed-methods research approach, both qualitative and quantitative, we identify the key factors influencing market movements, including changes in consumer preferences, the impact of new infrastructure, government policies, and macroeconomic conditions. The findings reveal a significant shift in market demand, where vertical properties such as apartments and integrated vertical housing have become the primary choice, especially in strategic locations near business and educational centers. On the other hand, the landed property trend has also evolved, with consumer interest shifting toward suburban areas that offer a balance of accessibility, comfort, and more affordable prices. This journal also highlights the major challenges faced by developers and buyers, such as fluctuations in mortgage interest rates and the increasingly limited availability of land. We conclude that Bandung’s property market remains resilient and presents promising investment potential for investors and buyers who are keen to adapt to the continuously evolving trends.

Review

This journal offers a timely and comprehensive analysis of property sales trends in Bandung, covering the dynamic period from 2023 to mid-2025. The research employs a robust mixed-methods approach, integrating both qualitative and quantitative data to provide a nuanced understanding of market movements. This methodological choice is particularly effective for dissecting complex influencing factors such as evolving consumer preferences, the impact of new infrastructure, government policies, and broader macroeconomic conditions, all of which are crucial for a holistic market assessment. The abstract effectively highlights key findings that indicate significant shifts in the Bandung property market. A prominent trend identified is the surge in demand for vertical properties, including apartments and integrated housing, particularly in strategic locations near business and educational centers. Concurrently, the study reveals an evolution in the landed property segment, with consumer interest gravitating towards suburban areas that offer a compelling balance of accessibility, comfort, and affordability. The paper also insightfully addresses major challenges confronting developers and buyers, such as fluctuations in mortgage interest rates and the ever-present issue of limited land availability. In conclusion, this research provides valuable insights for a diverse range of stakeholders, from investors and developers to urban planners and potential buyers. Its strength lies in identifying the resilience of Bandung's property market despite various challenges, asserting its promising investment potential for those willing to adapt to continuously evolving trends. The comprehensive nature of the analysis, coupled with its forward-looking perspective, positions this journal as an essential resource for anyone seeking to understand and navigate the complexities of Bandung's real estate landscape.

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