Endang Supriyati, Tri Listyorini, Sri Mulyani, Nita Andriyani Budiman, Mohammad Iqbal

Training on Social Media Importance in the MSME Marketing of Lang Ling Lung Kudus

Introduction

Training on social media importance in the msme marketing of lang ling lung kudus. Boost MSME sales in Kudus! This training equips businesses with essential social media marketing skills, covering content strategy, analytics, and customer interaction for digital success.

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a very important role in the Indonesian economic framework in making a significant contribution to employment and economic stability. Many MSMEs are still not ready to use social media effectively for marketing. MSME Lang Ling Lung in Kudus is trying to use social media to increase its presence in the market and encourage increased sales. The training pioneered by the Community Service Team of Muria Kudus University aims to equip MSMEs with the digital marketing skills needed to thrive in an increasingly competitive market. The method used in the training is an interactive workshop model containing basic social media marketing materials, content strategy development, and customer interaction techniques. The expected results through this training activity that are felt by the benefits of MSMEs include the development of basic social media marketing strategies, creating interesting content or posts on social media, utilizing analytical tools to track marketing performance, and empowering participants to be able to interact more effectively with customers.

Review

This abstract outlines a highly relevant community service initiative addressing a critical need within the Indonesian economic landscape. Micro, Small, and Medium Enterprises (MSMEs) are undeniably vital for economic stability and employment, yet their struggle with effective social media utilization for marketing is a widespread challenge. The paper’s focus on MSME Lang Ling Lung in Kudus provides a specific case study for understanding how targeted interventions can help overcome this digital literacy gap. The overall objective—to enhance market presence and sales through improved digital marketing skills—is clearly articulated and directly aligns with the broader goals of economic empowerment and competitiveness for local businesses. The methodology employed, an interactive workshop model, appears well-suited for skill transfer and practical application among MSME participants. The curriculum design, encompassing basic social media marketing principles, content strategy development, and customer interaction techniques, covers essential pillars for effective digital engagement. This holistic approach, pioneered by the Community Service Team of Muria Kudus University, indicates a thoughtful design aimed at providing participants with a foundational yet comprehensive toolkit. The emphasis on practical, actionable knowledge through an interactive format is commendable, as it directly addresses the learning needs of entrepreneurs who require immediate applicability. The expected outcomes of this training activity are promising, ranging from the development of basic social media marketing strategies and engaging content creation to the utilization of analytical tools and enhanced customer interaction. These anticipated benefits, if realized, hold significant potential for empowering the participating MSMEs to navigate and thrive in the competitive digital marketplace. While the abstract effectively outlines the *expected* benefits, a full paper would ideally detail the specific metrics used for evaluating these outcomes, the extent to which these benefits were *actually* achieved, and the long-term sustainability of the skills imparted. This would provide valuable empirical evidence of the training's effectiveness and inform future community service initiatives.

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