Refi Mariska, Riza Umami, Sofiah Sofiah

Strategi Pengelolaan Aset pemerintah Provinsi Jawa Timur untuk Meningkatkan PAD di UPT BLK Jember

Introduction

Strategi pengelolaan aset pemerintah provinsi jawa timur untuk meningkatkan pad di upt blk jember. Strategi pengelolaan aset Pemprov Jatim di UPT BLK Jember untuk tingkatkan PAD. Atasi tantangan digitalisasi, fisik & promosi. Terapkan digitalisasi, SDM, kolaborasi & pemasaran sosial.

Abstract

Utilizing local government assets is one of the most important ways to increase local revenue. Optimizing assets not only increases Regional Original Income (PAD) but also promotes efficient public services and strengthens transparent and accountable governance. In this context, assets managed by Technical Implementation Units (UPTs), such as the Vocational Training Centers (BLKs), have significant potential to be optimized as skills training centers and economically productive units. The purpose of this study is to identify barriers and strategies that can be used to maximize the utilization of East Java Provincial Government assets managed by the UPT BLK Jember. The method used in this study is a descriptive qualitative approach involving data collection through in-depth interviews, field observations, and documentation collection. The data analysis process is carried out in three stages: data reduction, data presentation, and conclusion drawing. The research findings indicate that the main challenges in asset utilization at the UPT BLK Jember include limited digitalization systems, inadequate physical conditions of assets, weak internal coordination, and less strategic asset locations. Furthermore, minimal promotion of training services and the lack of community and business involvement also hinder optimal asset utilization. To address these challenges, this study proposes four main strategies, namely: (1) digitizing asset management to make it more transparent and efficient; (2) increasing human resource capacity, particularly in asset management and vocational training; (3) establishing collaboration with third parties such as private training institutions and the industrial world; and (4) implementing a social marketing-based communication strategy to increase the visibility of BLK in the community.

Review

This paper addresses a highly pertinent issue concerning the optimization of local government assets for enhanced regional original income (PAD), focusing specifically on the East Java Provincial Government's UPT BLK Jember. The study's premise, that effective asset management is crucial not only for financial sustainability but also for improving public services and governance, is well-founded and reflects a universal challenge faced by many sub-national entities. By specifically targeting vocational training centers (BLKs), the research zeroes in on an asset type with significant, often untapped, potential for economic productivity and community engagement. The clear objective to identify barriers and propose strategies for maximizing asset utilization at this specific institution sets a focused and practical scope for the investigation. Employing a descriptive qualitative approach, the research utilizes in-depth interviews, field observations, and documentation collection, which are appropriate methods for gathering rich, contextual data on complex organizational issues. The three-stage data analysis process (reduction, presentation, conclusion drawing) suggests a systematic approach to making sense of the qualitative information. The findings meticulously outline several key challenges, ranging from internal systemic issues like limited digitalization and inadequate physical conditions to external factors such as weak internal coordination, less strategic asset locations, minimal promotion, and insufficient community and business involvement. Crucially, the study doesn't merely identify problems but proposes four actionable strategies: digitizing asset management, increasing HR capacity, fostering collaborations with third parties, and implementing a social marketing-based communication strategy, all aimed at directly tackling the identified impediments. Overall, this study makes a valuable contribution by providing a clear diagnostic of asset management issues within a specific local government unit and offering concrete, practically oriented solutions. Its strengths lie in its grounded approach and the direct applicability of its findings to the UPT BLK Jember, potentially serving as a model for similar institutions. While the qualitative nature offers depth, further research could explore the financial implications and potential return on investment (ROI) of the proposed strategies more quantitatively, or examine the political and organizational dynamics of implementing such changes. Despite its localized focus, the identified challenges and proposed solutions resonate with broader themes in public sector asset management, making this a useful read for policymakers and practitioners seeking to enhance regional revenue through optimized asset utilization.

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