Andreas Wahyu Gunawan Putra, Rizvaldy Ananta Hutama, Deasy Aseanty

The Role of Social Media Usage and Knowlegde in the Banking Sector in South Jakarta

Introduction

The role of social media usage and knowlegde in the banking sector in south jakarta. Explore how work-related and social media usage, plus knowledge sharing, impact employee engagement in South Jakarta's banking sector. Discover direct effects and practical implications for performance.

Abstract

This study aims to analyze the effect of Work-related Social Media Usage, Social- related Social Media Usage and Knowledge Sharing on Employee Engagement on banking employees in South Jakarta. The independent variables are Work-related Social Media Usage and Social-related Social Media Usage. The intervening variable is Knowledge Sharing and the dependent variable is Employee Engagement. The research was conducted using purposive sampling method by taking samples using google form to employees who work in banking companies in South Jakarta. From the sampling, 157 samples were collected. Data analysing using AMOS applications with the Structural Equation Modeling (SEM) method. The results showed there was an influence on Work-related Social Media Usage, Social-related Social Media Usage and Knowledge Sharing on Employee Engagement to support employee performance. There is no indirect effect of Work-related Social Media Usage and Social-related Social Media Usage on Employee Engagement through Knowledge Sharing. This research provides practical implications in increasing employee engagement using working using social media tools.

Review

This study addresses a highly relevant and contemporary issue: the multifaceted role of social media usage and knowledge sharing in fostering employee engagement within the banking sector of South Jakarta. By distinguishing between work-related and social-related social media usage, the research aims to provide a granular understanding of how these digital interactions, alongside the exchange of knowledge, influence employee commitment and performance. The chosen focus on a specific industry and geographical location offers valuable context-specific insights that can inform localized organizational strategies. Methodologically, the study utilized a purposive sampling approach, collecting 157 responses from banking employees through Google Forms. The data analysis was conducted using Structural Equation Modeling (SEM) via AMOS, a robust technique for examining complex relationships between variables. The key findings reveal a direct influence of work-related social media usage, social-related social media usage, and knowledge sharing on employee engagement. Crucially, however, the research found no indirect effect of either type of social media usage on employee engagement *through* knowledge sharing, despite knowledge sharing being posited as an intervening variable. While the research provides practical implications for organizations seeking to enhance employee engagement through strategic use of social media tools, the absence of a mediating effect for knowledge sharing is a significant theoretical outcome that merits further exploration. This finding challenges the assumed intermediary role of knowledge sharing in this context and suggests that the relationship between social media usage and employee engagement might be more direct or mediated by other factors. Future studies could delve deeper into *why* knowledge sharing did not mediate, investigate alternative mediators, or explore potential moderating variables to fully elucidate these complex dynamics, perhaps with a larger sample size to enhance the power of the SEM analysis.

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