Mudawaroh

LEGAL PROTECTION FOR CONSUMERS IN ONLINE BUYING AND SALES TRANSACTIONS RELATED TO NON-CONFORMITY OF GOODS OFFERED

Introduction

Legal protection for consumers in online buying and sales transactions related to non-conformity of goods offered. Explores legal protection for consumers in online transactions, focusing on non-conforming goods based on Law No. 8 of 1999. Examines ineffective application and challenges faced.

Abstract

This research was conducted with the aim of knowing the legal issues based on Law No. 8 of 1999, Therefore, From Shopee user reviews it is known that the Shopee application still needs to be improved. For this reason, research was conducted to see public satisfaction with the Shopee application through the e-service quality method. goods purchased by consumers do not reach their hands and are sold conventionally (face-to-face). Consumers are often the subject of losses from online trading activities when the products received by consumers are not as ordered, delays in receiving products and non-delivery of products that have been ordered by consumers. The question that arises then is whether these provisions can apply universally to all cases, or only in certain cases that can create a sense of justice for the parties, With the formulation of the problem how to know the Legal Protection for consumers in online buying and selling transactions related to the Non-conformity of goods offered based on Law Number 8 of 1999 concerning Consumer Protection and how to know the legal consequences if business actors send goods that do not match the specifications of the goods offered in Online Buying and Selling. This study uses an empirical juridical method, namely by examining this research from primary data where data can be obtained directly from the first source through primary data acquisition, namely from field data that can be done through observation, observation, (interviews), or distributing questionnaires. In this study the author uses a statutory approach. The statutory approach is an approach carried out by analyzing rules and regulations related to legal issues. With the aim of getting answers to the problems raised with the conclusion of the use of rules applied in Law Number 8 of 1999 concerning Consumer Protection, legal protection is included in Article 7 paragraphs a, b, c, d. However, for consumers in South Jakarta City, it is not running effectively. Existing laws are not able to protect consumers as they should. Several consumers have filed complaints to demand compensation or redress, but business actors often ignore these complaints and are not responsible. As a result, the legal protection expected by consumers in South Jakarta City cannot be fulfilled.

Review

This paper tackles a highly pertinent issue concerning consumer protection in the rapidly expanding realm of online buying and selling, specifically focusing on instances where goods received do not conform to what was offered. Utilizing Law No. 8 of 1999 on Consumer Protection as its legal framework, the research aims to elucidate the mechanisms of legal protection available to consumers and the consequences for business actors who fail to deliver goods as specified. This focus is particularly relevant given the increasing frequency of consumer losses reported in online transactions, ranging from non-conforming products to delays and non-delivery, thereby addressing a critical gap between legal provisions and practical consumer experiences. The methodology employed is described as empirical juridical, combining a statutory approach with the collection of primary data. The study primarily relies on analyzing existing rules and regulations related to consumer protection, while also drawing insights from field data obtained through observations, interviews, and questionnaires. This dual approach ostensibly allows for an examination of both the theoretical legal framework and its practical application. The central finding indicates that while Law No. 8 of 1999, particularly Article 7, theoretically provides legal safeguards for consumers, its effectiveness in practice, especially for consumers in South Jakarta City, is significantly lacking. Business actors are frequently found to ignore complaints and evade responsibility, leading to an unfulfilled promise of legal protection for affected consumers. While the paper makes a valuable contribution by highlighting the crucial disconnect between established consumer protection laws and their real-world implementation, particularly in online commerce, the abstract presents a slight conceptual discontinuity. The initial mention of Shopee user reviews and the "e-service quality method" appears to set a broader scope for evaluating platform satisfaction, which then narrows to a more traditional legal analysis of consumer protection. Further clarification on how these initial elements integrate with the core legal research would strengthen the coherence. Nevertheless, the empirical finding that legal protection is "not running effectively" for consumers in South Jakarta is a significant takeaway, underscoring the urgent need for enhanced enforcement, greater accountability for business actors, and potentially more accessible redress mechanisms to ensure consumers truly benefit from the legal protections intended for them.

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