Francesca Medaglia

The Representation of Europe in the Inter- and Transmedia Dimension

Introduction

The representation of europe in the inter- and transmedia dimension. Explore Europe's representation in TV series and transmedia productions. Analysis of intermediality, transcultural communication, and contemporary European storytelling.

Abstract

Il contributo analizza la dimensione intermediale della rappresentazione dell’Europa attraverso l’analisi delle produzioni transmediali e delle serie tv: in particolare, l’attenzione si concentrerà da un lato sulla rappresentazione degli europei, dall’altro sulla percezione dell’intercomprensione culturale e della comunicazione transculturale nelle produzioni contemporanee. Si esaminerà come lo storytelling si modifica nella contemporaneità per rappresentare la nuova dimensione europea. Oggigiorno, infatti, la narrazione passa attraverso diversi media, divenendo costitutivamente transmediale e, al contempo, attraversa diverse culture, presentandosi necessariamente come transculturale. Indagare tali nuove tipologie di narrazione non è compito semplice, in quanto sono coinvolte due questioni di ampia e complessa natura teorica come l’intermedialità e la transculturalità, che devono essere connesse tra loro. L’ipotesi è che all’interno della narrativa contemporanea metamoderna – intermediale, transmediale e seriale – la transculturalità assuma nuove forme, sotto le spinte della nuova modalità convergente.

Review

This contribution proposes a timely and highly relevant investigation into the evolving representation of Europe within contemporary media landscapes. By focusing on the intermedial and transmedial dimensions of storytelling, particularly through TV series and other transmedial productions, the abstract effectively outlines a project that intersects media studies, cultural studies, and European identity discourse. The core objective to analyze how the depiction of Europeans and the perception of cultural intercomprehension are shaped by new narrative forms – which are inherently transmedial and transcultural – is compelling and addresses a critical aspect of modern cultural production and reception. The hypothesis that transculturality adopts novel forms within contemporary metamodern narratives, driven by convergent media modalities, sets an ambitious and intriguing theoretical framework for the study. The strengths of this proposed work lie in its ambitious theoretical scope and its contemporary relevance. The abstract adeptly highlights the complex interplay between intermediality and transculturality, two theoretical constructs that are crucial for understanding globalized narratives, but which require careful and nuanced connection. The focus on the "new European dimension" and the adaptation of storytelling in a constitutively transmedial and transcultural environment is particularly valuable, promising insights into how Europe navigates its diverse identities in an interconnected world. Utilizing TV series as a primary analytical lens provides a concrete and accessible entry point into these complex issues, offering rich potential for empirical analysis alongside theoretical development. To further strengthen the contribution, some areas could benefit from elaboration. While the abstract posits a connection between intermediality and transculturality, the specific theoretical apparatus or methodology for achieving this integration would be beneficial to outline. Clarification on what constitutes the "new European dimension" – whether it refers to political shifts, socio-cultural changes, or a combination – would also provide helpful context. Additionally, specifying the *types* of TV series or transmedial productions to be analyzed (e.g., European co-productions, international productions depicting Europe) and the criteria for their selection would offer a clearer understanding of the study's empirical scope and potential limitations. Despite these points for consideration, the paper promises a significant and insightful contribution to the fields of media studies and European cultural representation.

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