Rizky Prayuda, Syamsul Effendi , Abdul Rahman

The Impact of Ramadan on the Income of Micro, Small, and Medium Enterprises (MSMEs) in Batang Kuis District

Introduction

The impact of ramadan on the income of micro, small, and medium enterprises (msmes) in batang kuis district. Explore Ramadan's impact on MSME income in Batang Kuis. A study reveals a 63.4% income increase during Ramadan, driven by consumption shifts and strategic adaptations for growth.

Abstract

This study analyzes the impact of the Ramadan month on the income of Micro, Small, and Medium Enterprises in Batang Kuis District. The research employs a quantitative approach using surveys and interviews with MSME actors to compare their income before, during, and after Ramadan. The results reveal a significant increase in MSME income by approximately 63.4% during Ramadan, driven by shifts in consumption patterns, increased demand for Ramadan-specific products, and strategic business adaptations such as product diversification and adjusted operating hours. The study also discusses the challenges faced by MSMEs, including limited capital and digital marketing access, which affect their ability to fully optimize income growth during this period. The findings suggest that Ramadan serves as a critical opportunity for MSMEs to enhance their economic performance, provided they implement effective strategies and receive adequate support.  

Review

This study, "The Impact of Ramadan on the Income of Micro, Small, and Medium Enterprises (MSMEs) in Batang Kuis District," presents a focused and timely investigation into a significant economic phenomenon. The abstract clearly articulates the research objective and methodology, employing a quantitative approach with surveys and interviews to robustly compare MSME income before, during, and after Ramadan. A notable strength is the precise quantification of the income increase, reporting a significant 63.4% rise, which immediately highlights the profound economic impact of this period. The identified drivers—shifts in consumption patterns, increased demand for specific products, and strategic business adaptations—provide a sound explanation for these positive outcomes. Beyond merely identifying an income surge, the study demonstrates an appreciation for the multifaceted nature of MSME performance during Ramadan. The abstract indicates a valuable exploration of business strategies such as product diversification and adjusted operating hours, suggesting practical insights for entrepreneurs. Crucially, the research also acknowledges the pertinent challenges faced by MSMEs, including limited capital and digital marketing access, which can hinder their ability to fully leverage this peak period. This balanced perspective, addressing both opportunities and constraints, enhances the study's practical utility and its potential to inform targeted support mechanisms for MSMEs. Overall, this research offers a substantial contribution to understanding the dynamics of seasonal economic activity and its implications for micro, small, and medium enterprises. The findings are highly relevant for local economic development initiatives in Batang Kuis District, providing actionable data for policymakers and support organizations aiming to optimize economic performance during Ramadan. While specific to one district, the framework and insights regarding consumption shifts and adaptive strategies hold potential for broader application in similar cultural and economic contexts. Future research could build upon these findings by exploring the long-term impact of the Ramadan income boost, evaluating the effectiveness of specific digital marketing interventions, or conducting comparative analyses across different regions to assess generalizability.

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