Kusaimah, Muhtar Dahri, Maoren Farhid Hidayah

Synergy of Entrepreneurial Students of Merangin University and Local Wisdom: Innovative Solutions for Community Empowerment

Introduction

Synergy of entrepreneurial students of merangin university and local wisdom: innovative solutions for community empowerment. Explore how Merangin University students leverage local wisdom and innovation for community empowerment and economic welfare. Discover strategies, digital marketing, and Triple Helix collaboration.

Abstract

Community empowerment through entrepreneurship based on local wisdom is a highly relevant approach to improving economic welfare at the village level. This article aims to explore the synergy between students of Merangin University and the potential of local wisdom in community empowerment. The study identifies various strategies for utilizing local wisdom, such as handicrafts, culinary products, and traditional goods, which can be developed into sustainable entrepreneurial ventures. In addition, the article discusses the importance of innovation in the development of local wisdom-based products and effective marketing strategies through digital platforms. The collaboration between universities, government, and communities, based on the Triple Helix concept, is seen as a key factor in accelerating the empowerment process and improving the local economy. This research uses a qualitative approach, with data collection through interviews, observations, and focus group discussions with the community and local entrepreneurs. The findings show that with proper innovation and collaboration, entrepreneurship based on local wisdom can have a positive impact on community economic empowerment.

Review

This article addresses a highly pertinent and timely topic: the synergy between university students and local wisdom for community empowerment. It correctly identifies entrepreneurship rooted in local cultural assets as a vital strategy for enhancing economic welfare at the grassroots level. The stated aim to explore this interaction, specifically involving Merangin University students, is commendable, setting the stage for a practical and impactful study focused on sustainable development and the revitalization of regional economies through indigenous resources. Methodologically, the research employs a qualitative approach, utilizing interviews, observations, and focus group discussions, which are appropriate for capturing the nuanced dynamics of community engagement and local entrepreneurial endeavors. The abstract effectively highlights various actionable strategies, such as developing handicrafts, culinary products, and traditional goods into viable ventures. Crucially, it emphasizes the importance of innovation, digital marketing strategies, and the Triple Helix concept (university, government, community) as accelerators for empowerment, underscoring a comprehensive understanding of the multifaceted factors necessary for success. The preliminary findings robustly indicate a strong positive correlation between proper innovation, multi-stakeholder collaboration, and tangible economic upliftment. This article offers valuable insights into the potential of merging academic resources with indigenous knowledge for tangible community benefits. The framework presented, particularly the integration of digital strategies and comprehensive multi-stakeholder collaboration, provides a robust model for similar initiatives in other regions facing comparable challenges. While the abstract outlines the significant promise of such synergy, a full exposition would ideally delve deeper into the specific challenges encountered during implementation, the concrete outcomes achieved, and perhaps a more detailed breakdown of the roles and contributions of each Triple Helix partner. Nevertheless, the study successfully lays a strong foundation for understanding how entrepreneurial spirit, local heritage, and academic engagement can collectively foster sustainable economic growth.

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