Donna Apriliachani, Sarah Dwi Maula, Raditya Lintang Sasongko, Raihan Muhammad Rameli, Ardhia Rachma Cahyani

Strategi Politik Iklusif: Analisa Pasangan Pram-Rano dalam Kontestasi Pilkada 2024

Introduction

Strategi politik iklusif: analisa pasangan pram-rano dalam kontestasi pilkada 2024. Analisa strategi politik inklusif pasangan Pram-Rano di Pilkada 2024. Media massa berperan sentral menyebarkan pesan keberagaman, meningkatkan partisipasi, & memenangkan kontestasi.

Abstract

Hasil penelitian menunjukkan bahwa media massa memegang peranan sentral dalam menyebarluaskan pesan-pesan inklusif pasangan Pram-Rano, seperti program yang berorientasi pada kebutuhan masyarakat, penghapusan batas-batas sosial dalam kampanye, dan narasi politik yang merangkul keberagaman. Berbagai platform media, termasuk televisi, surat kabar, dan media sosial, digunakan secara efektif untuk meningkatkan popularitas pasangan ini. Media sosial, khususnya, berperan penting dalam menjangkau generasi muda dan kelompok masyarakat yang sebelumnya kurang terlibat secara politik. Selain itu, media massa juga menjadi sarana kontrol sosial yang membantu menjaga suasana demokrasi yang kondusif, mengurangi polarisasi politik, dan meningkatkan partisipasi publik dalam proses demokrasi. Strategi ini terbukti efektif, terlihat dari peningkatan elektabilitas pasangan Pram-Rano yang semula tertinggal hingga mampu memenangkan Pilkada dalam satu putaran.

Review

This paper presents an intriguing analysis of the "inclusive political strategy" employed by the Pram-Rano pair in the 2024 Pilkada contestation. The abstract effectively highlights the central role of mass media in disseminating inclusive messages, which encompassed needs-oriented programs, the removal of social boundaries in campaigning, and a narrative embracing diversity. The authors note the effective utilization of various platforms, including television, newspapers, and social media, with a particular emphasis on social media's role in engaging youth and previously unengaged political groups. The abstract's key claim is the strategy's demonstrable effectiveness, leading to an increase in electability from a trailing position to a first-round victory, while also fostering a conducive democratic atmosphere and increased public participation. While the abstract clearly articulates the findings, several critical questions regarding methodology and conceptual clarity remain unaddressed. Crucially, the abstract states "Hasil penelitian menunjukkan" (Research results show) without any mention of the research design, methods, data sources, or analytical framework employed. This omission makes it difficult to assess the robustness and validity of the claims. Furthermore, while elements of the "inclusive political strategy" are listed, a more explicit definition or theoretical grounding of what constitutes "inclusive politics" within this context would strengthen the analysis. It would also be beneficial for the full paper to elaborate on how the direct causal link between the media strategy and the electoral victory was established, as attributing such a clear outcome requires rigorous evidence beyond mere correlation. Despite these points for clarification, the study addresses a highly relevant topic concerning political communication and democratic engagement in Indonesia. If the full manuscript adequately addresses the methodological underpinnings and provides a more detailed conceptual framework for its "inclusive political strategy," it holds significant potential to contribute valuable insights into contemporary campaign dynamics and the media's evolving role in shaping public opinion and electoral outcomes. Subject to these critical revisions and elaboration in the full paper, this research promises to offer an important case study for scholars and practitioners alike.

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