Afthoniya Nurin Nadhifa, Sri Yanuarsih, I Wayan Letreng

Solidaritas Digital "Brave Pink Hero Green" Di Instagram: Analisis Wacana Kritis Model Fairclough

Introduction

Solidaritas digital "brave pink hero green" di instagram: analisis wacana kritis model fairclough. Analisis solidaritas digital "Brave Pink Hero Green" di Instagram. Menggunakan Analisis Wacana Kritis Fairclough, studi ini mengungkap konstruksi makna dan kesadaran kolektif digital.

Abstract

Fenomena solidaritas digital di Instagram pada akhir Agustus hingga awal September 2025 menunjukkan perubahan cara masyarakat membangun kesadaran kolektif di ruang publik digital. Penelitian ini bertujuan menganalisis konstruksi makna, praktik wacana, dan konteks sosio-kultural yang melatarbelakangi munculnya solidaritas digital tersebut. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan Analisis Wacana Kritis Norman Fairclough yang meliputi dimensi teks, praktik wacana, dan praktik sosio-kultural. Data berupa lima unggahan Instagram yang menampilkan slogan, simbol warna, dan narasi reflektif. Hasil penelitian menunjukkan bahwa solidaritas digital dibangun melalui strategi linguistik dan semiotik yang menonjolkan empati, keberanian moral, dan solidaritas kolektif. Produksi serta penyebaran wacana berlangsung secara kolaboratif dan partisipatif melalui jejaring digital. Pada tingkat sosio-kultural, wacana ini merepresentasikan pergeseran bentuk resistensi menuju praktik kultural yang menekankan refleksi moral dan kesadaran kolektif. Temuan ini menegaskan bahwa media sosial berperan sebagai ruang pembentukan makna dan negosiasi ideologi dalam masyarakat kontemporer.

Review

This paper presents a pertinent and timely exploration of digital solidarity on Instagram, specifically focusing on the "Brave Pink Hero Green" phenomenon during a defined period. The study effectively frames its objective around analyzing the construction of meaning, discourse practices, and the underlying socio-cultural context of this emergent collective awareness. Employing Norman Fairclough's Critical Discourse Analysis model, which systematically examines text, discourse practice, and socio-cultural practice, the methodology appears well-suited to unravel the complexities of digital communication and its broader societal implications. The use of five selected Instagram posts as data provides a focused lens for qualitative inquiry into the specific linguistic and semiotic strategies at play. The findings compellingly demonstrate how digital solidarity is actively constructed through a blend of linguistic and semiotic strategies that powerfully evoke empathy, moral courage, and collective support. The research highlights the collaborative and participatory nature of discourse production and dissemination within digital networks, underscoring the dynamic interplay between individual action and collective mobilization. Crucially, the study identifies a significant socio-cultural shift, interpreting this form of digital solidarity as a reorientation from traditional resistance toward a cultural practice rooted in moral reflection and heightened collective awareness. This detailed unpacking via Fairclough's three dimensions provides rich insight into the mechanisms of digital collective action. Overall, this abstract promises a valuable contribution to understanding the evolving landscape of digital activism and collective identity formation. By applying a robust CDA framework, the research effectively illustrates the profound role of social media platforms as vital arenas for meaning-making and the negotiation of ideologies in contemporary society. While the scope of the data (five posts) suggests a highly focused analysis rather than broad generalizability, it nonetheless offers a deep dive into the specific instance of "Brave Pink Hero Green." The study's implications extend beyond the specific case, reinforcing the importance of scrutinizing digital spaces for their capacity to shape public consciousness and facilitate new forms of social engagement.

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