Clara Candra Saputri, Moh. Solehatul Mustofa

Relasi Sosial Pelaku Bisnis Online Shop di Kalangan Mahasiswa UNNES

Introduction

Relasi sosial pelaku bisnis online shop di kalangan mahasiswa unnes. Teliti relasi sosial pelaku bisnis online shop di kalangan mahasiswa UNNES. Pahami latar belakang, pemanfaatan, dan peran relasi sosial sebagai modal mengatasi kendala dan mengembangkan usaha online.

Abstract

Perkembangan teknologi internet mulai merambah ke segala aspek kehidupan diantaranya dalam bidang ekonomi. Hal ini dapat dilihat dengan munculnya bisnis online shop. Bisnis onine shop mulai diminati oleh mahasiswa UNNES. akan tetapi, pada realitanya tidak semua bisnis online shop yang dijalankan mahasiswa dapat bertahan. Terdapat kendala yang mengakibatkan bisnis online shop mengalami kegagalan. Relasi sosial digunakan sebagai modal sosial dalam mengatasi kendala dan mengembangkan bisnis online shop. Oleh sebab itu, relasi sosial pelaku bisnis online shop menjadi menarik diteliti. Penelitian ini bertujuan untuk mengetahui: 1) Latar belakang mahasiswa UNNES berbisnis online shop, 2) Pemanfaatan relasi sosial untuk aktivitas bisnis online shop, 3) Peranan relasi sosial dalam bisnis online shop. Metode penelitian dalam penelitian ini adalah metode kualitatif. Pengumpulan data dalam penelitian ini menggunakan teknik observasi, wawancara, dan dokumentasi. Dalam menganalisis hasil penelitian menggunakan teori kapital sosial Francis Fukuyama, Coleman dan konsep keterlekatan sosial Mark Granovetter.

Review

This paper addresses a highly pertinent and timely topic: the social relations of student online business owners at UNNES. The abstract effectively highlights the increasing prevalence of online shops among students while also acknowledging the significant challenges and failure rates within this nascent entrepreneurial landscape. The central premise, that social relations function as crucial social capital to overcome obstacles and foster business growth, is a compelling research question. The three stated objectives – investigating student motivations, their utilization of social relations, and the overall role of these relations – are clear, logical, and directly address the core problem identified, promising valuable insights into this dynamic sector. The methodological approach, utilizing a qualitative framework with data collection through observation, interviews, and documentation, appears well-suited to the exploratory and interpretive nature of the research questions. This methodology is appropriate for delving into the nuanced "how" and "why" behind student entrepreneurial behaviors and their reliance on social networks. Furthermore, the theoretical framework is robust and well-chosen, drawing upon the prominent social capital theories of Francis Fukuyama and James Coleman, alongside Mark Granovetter's concept of social embeddedness. This interdisciplinary theoretical lens provides a strong foundation for a comprehensive and sophisticated analysis of how social ties and networks contribute to economic activities, particularly in an emerging digital context. Overall, this study holds significant promise for contributing to our understanding of student entrepreneurship and the practical application of social capital in the digital economy. The findings could offer crucial guidance for aspiring student entrepreneurs, universities looking to support student ventures, and policymakers interested in fostering sustainable small businesses. By exploring the interplay between individual initiative, technological opportunity, and social resources, the research is poised to provide valuable empirical and theoretical insights into the factors influencing success and failure in the rapidly expanding world of online commerce among young people.

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