Ashila Yuliandini, Izan Qomarats, Vicia Dwi Prakarti

Perancangan Media Informasi Mengenai Pemilihan Skincare Halal Yang Sesuai Dengan Jenis Kulit Remaja

Introduction

Perancangan media informasi mengenai pemilihan skincare halal yang sesuai dengan jenis kulit remaja. Panduan praktis remaja memilih skincare halal sesuai jenis kulit. Media edukasi interaktif ini cegah produk ilegal, tingkatkan kesadaran akan keamanan & kualitas berbasis syariat.

Abstract

Perancangan iklan layanan masyarakat ini bertujuan untuk meningkatkan kesadaran remaja tentang pentingnya memilih skincare halal berdasarkan jenis kulit. Dengan melihat maraknya penggunaan produk ilegal yang berisiko bagi kesehatan kulit, karya ini hadir sebagai media edukasi yang mengedepankan konsep halal dan tayyib, yang tidak hanya sesuai syariat Islam tetapi juga aman dan berkualitas. Media utama yang digunakan dalam perancangan ini adalah motion graphic, yang dirancang dengan pendekatan visual minimalis dan warna pastel untuk menarik perhatian remaja. Untuk mendukung efektivitas penyampaian pesan, perancangan ini juga melibatkan bauran media yang terdiri dari desain konten media sosial, poster, dan banner. Pendekatan ini memungkinkan distribusi informasi yang luas, baik melalui platform digital maupun fisik. Melalui kombinasi strategi verbal yang relatable, visual yang menarik, dan media yang interaktif, perancangan ini diharapkan mampu menjadi panduan praktis bagi remaja dalam memilih produk skincare yang halal, aman, dan sesuai kebutuhan kulit mereka, sekaligus memberikan kontribusi pada edukasi masyarakat tentang pentingnya gaya hidup sehat berbasis produk halal.

Review

The paper, "Perancangan Media Informasi Mengenai Pemilihan Skincare Halal Yang Sesuai Dengan Jenis Kulit Remaja," outlines the design of a public service advertisement aimed at educating teenagers on selecting halal skincare suitable for their skin type. This initiative is highly relevant and timely, directly addressing the prevalent issue of illegal and potentially harmful skincare products, particularly among the impressionable youth demographic. The abstract effectively highlights the project's foundational commitment to the "halal and tayyib" concept, ensuring not only compliance with Islamic principles but also product safety and quality. The choice of motion graphics as the primary medium, coupled with a minimalist visual style and pastel colors, is a strategic and commendable approach to capture and retain the attention of its target audience. The methodology described focuses on a well-rounded *perancangan* (design) process that goes beyond a single medium. The abstract details a comprehensive media mix, including social media content, posters, and banners, demonstrating a robust strategy for wide distribution across both digital and physical platforms. This multi-channel approach significantly enhances the potential reach and impact of the message. The combination of relatable verbal strategies, engaging visuals, and interactive media is poised to serve as a practical guide for teenagers, empowering them to make informed choices about safe, halal, and skin-appropriate products. Furthermore, the project's ambition to contribute to broader public education on healthy lifestyles through halal product choices adds significant societal value. While the abstract provides a strong conceptual framework and design strategy, a full journal paper would ideally elaborate on the *implementation* and *evaluation* phases. For future iterations or a complete study, it would be beneficial to include mechanisms for assessing the actual effectiveness of the designed media. This could involve pilot testing with a target group of teenagers, measuring changes in awareness levels, or tracking engagement metrics across the various media channels. Exploring the long-term sustainability of the campaign and how the information can be regularly updated to remain relevant with evolving product landscapes would also strengthen the initiative. Overall, this project presents a valuable and well-conceived effort to address a critical public health and religious compliance issue among teenagers.

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