Cinthia Ami Wulandari, Dodo Zaenal Abidin, Joni Devitra

Perancangan Dan Implementasi Sistem Informasi Pemasaran Digital Pada UMKM Madu Zalfa Berbasis Web

Introduction

Perancangan dan implementasi sistem informasi pemasaran digital pada umkm madu zalfa berbasis web . Rancang bangun sistem informasi pemasaran digital berbasis web untuk UMKM Madu Zalfa. Tingkatkan jangkauan pasar, efisiensi promosi, dan kelola data produk terintegrasi. Akses mudah bagi pelanggan.

Abstract

Perkembangan teknologi digital, khususnya internet, telah membawa perubahan signifikan dalam aktivitas pemasaran. Banyak usaha kecil dan menengah (UMKM) seperti Toko Madu Zalfa masih mengandalkan metode pemasaran tradisional yang kurang efektif dalam menjangkau pasar yang lebih luas. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem informasi pemasaran digital berbasis web untuk UMKM Madu Zalfa guna meningkatkan efisiensi pemasaran serta memperluas jangkauan pelanggan. Penelitian ini menggunakan metode Waterfall, dengan tahapan yang meliputi analisis sistem, perancangan, implementasi, dan pengujian sistem. Sistem informasi ini dirancang menggunakan bahasa pemrograman PHP dan database MySQL, serta alat bantu pemodelan UML (Unified Modeling Language) untuk menggambarkan alur sistem. Sistem yang dibangun memungkinkan admin untuk mengelola informasi produk, outlet, dan testimoni pelanggan secara digital, serta menyediakan laporan terkait produk dan promosi. Selain itu, pelanggan dapat dengan mudah mengakses informasi produk melalui website tanpa harus datang langsung ke toko, sehingga mempercepat proses pemasaran dan mengurangi biaya promosi. Hasil implementasi menunjukkan bahwa sistem informasi ini berhasil meningkatkan jangkauan pemasaran dan efisiensi operasional UMKM Madu Zalfa, serta memudahkan pengelolaan data secara terintegrasi. Dengan demikian, sistem ini diharapkan dapat membantu UMKM Madu Zalfa bersaing di era digital dan memperluas pasar hingga luar provinsi.

Review

This paper addresses a highly relevant and timely topic concerning the digital transformation of Small and Medium Enterprises (UMKM) marketing strategies, specifically for Madu Zalfa. The abstract clearly identifies the prevailing challenge of traditional marketing's limited reach and proposes a web-based digital marketing information system as a solution. Utilizing a structured Waterfall methodology, with PHP, MySQL, and UML for design and implementation, the research aims to enhance marketing efficiency and expand customer engagement. This foundational approach sets a promising context for developing a practical and impactful solution to a common predicament faced by many local businesses striving to thrive in the digital age. The key strength of this work lies in its direct practical application and the tangible benefits promised for UMKM Madu Zalfa. The system is designed to provide administrators with essential digital tools for managing product details, outlet information, and customer testimonials, alongside generating relevant reports. More importantly, it empowers customers by offering convenient access to product information online, which is critical for streamlining the marketing process and potentially reducing promotional expenses. The abstract highlights the successful implementation, asserting improvements in marketing reach, operational efficiency, and integrated data management. These outcomes suggest a valuable contribution towards enhancing Madu Zalfa's digital competitiveness and facilitating its ambition for broader market expansion. While the abstract presents a compelling case for the system's benefits, the full paper would significantly gain from a more detailed exposition of the evaluation and validation processes. It would be beneficial to elaborate on the specific quantitative metrics employed to measure the "increased marketing reach and operational efficiency." For instance, providing baseline data, comparative analyses against previous traditional methods, or presenting specific growth percentages would lend greater empirical weight to the claims. Furthermore, while the implementation for UMKM Madu Zalfa is a commendable achievement, discussing the potential generalizability of this framework to other UMKM contexts, exploring scalability challenges, or identifying avenues for future enhancements like social media integration or advanced analytics, would further enhance the academic rigor and broader impact of the research.

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