Rahman Aulia, Cuhenda Cuhenda

Perancangan Aplikasi Customer Relationship Management (CRM) Untuk PT. Wahana Satu Propertindo

Introduction

Perancangan aplikasi customer relationship management (crm) untuk pt. Wahana satu propertindo. Aplikasi CRM Android untuk PT. Wahana Satu Propertindo atasi pencatatan manual, tingkatkan efisiensi pemantauan prospek dari survei hingga booking, dan kurangi risiko kehilangan data pelanggan.

Abstract

Aplikasi Customer Relationship Management (CRM) berbasis Android dikembangkan untuk PT Wahana Satu Propertindo guna mengatasi masalah pencatatan manual yang menimbulkan keterlambatan prospek dan risiko kehilangan data. Dengan menggunakan Kotlin dan Firebase, aplikasi ini memungkinkan pencatatan dan pemantauan data pelanggan secara efisien melalui berbagai tahap, seperti survey hingga booking. Model pengembangan Waterfall digunakan, mencakup analisis kebutuhan, perancangan, implementasi, pengujian, dan pemeliharaan. Hasil pengujian menunjukkan bahwa aplikasi berjalan stabil dan membantu meningkatkan efisiensi kerja serta mengurangi kesalahan pencatatan.

Review

This paper presents a focused effort on designing and implementing an Android-based Customer Relationship Management (CRM) application for PT. Wahana Satu Propertindo. The primary objective is to address critical operational issues, namely the inefficiencies of manual data recording, which lead to delayed prospect management and the significant risk of data loss. By leveraging modern technologies like Kotlin for Android development and Firebase for backend services, the proposed system aims to streamline customer data management from the initial survey phase through to booking. The adoption of the Waterfall development methodology, encompassing distinct stages from requirements analysis to maintenance, indicates a structured approach to solving a clear, practical business problem. A key strength of this work is its direct applicability and clear value proposition for the target organization. The development of a tailored CRM system that covers the entire customer lifecycle for a property company is highly relevant and addresses a common pain point in the industry. The choice of Kotlin and Firebase suggests a contemporary and potentially scalable technical foundation, which is advantageous for long-term maintenance and performance. The abstract also highlights positive testing outcomes, asserting that the application runs stably and contributes to increased work efficiency and a reduction in recording errors, underscoring its practical utility and immediate benefits. While the abstract provides a strong foundation, further details would enhance the paper's academic depth. For instance, a more comprehensive explanation of the testing methodology, including specific metrics used to quantify improvements in efficiency and error reduction, would significantly strengthen the claims made. Additionally, discussing the generalizability of this specific solution beyond PT. Wahana Satu Propertindo, or providing a brief comparative analysis with existing off-the-shelf CRM solutions, could better position the contribution within the broader landscape of business information systems. Future work could also explore the application's long-term impact on key business performance indicators, such as sales conversion rates or customer retention.

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