Hartana Hartana, Ni Luh Wayan Yasmiati

PENGEMBANGAN UMKM DI MASA PANDEMI MELALUI OPTIMALISASI TEKNOLOGI

Introduction

Pengembangan umkm di masa pandemi melalui optimalisasi teknologi. Optimalkan UMKM di masa pandemi melalui digital marketing. Pahami strategi pemasaran online, media sosial, dan teknologi untuk meningkatkan penjualan produk di era digital.

Abstract

Strengthening MSMEs in the midst of the Covid-19 pandemic through optimizing digital marketing is one of the most effective marketing strategies and must be done equally for all MSME actors. Digital marketing is a promotional activity and market search through digital media online by utilizing various means, such as social networks. Digital marketing on the one hand, makes it easier for business people to monitor and provide all the needs and desires of potential consumers, on the other hand, potential consumers can also search for and obtain the desired product information only by exploring the virtual world so as to facilitate the search process without leaving the house. Digital marketing is able to reach all people wherever they are without being hindered by geographical or time restrictions, even during this Covid-19 pandemic. Community needs can be met without worrying about having to interact with other people directly. The use of digital marketing provides new hope for MSMEs to survive in the midst of a pandemic and develop into a center of economic power because the digital era is unavoidable. The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. This certainly makes transactions easier in the midst of pandemic policies that limit direct interaction between traders and buyers. This can be a stimulant for the development of entrepreneurship and the sustainability of MSMEs. Therefore, it is not surprising that one of the strategies of MSME actors to block the domino effect of the current pandemic is more focused on the use of social media than the development of a site. This condition is one of the reasons to help empower MSME actors by providing assistance in the form of assistance in the utilization and optimization of the use of digital media to conduct massive promotions in order to have a significant impact on awareness of target consumers in the hope of increasing sales of MSME products in the midst of the Covid-19 pandemic. 19.

Review

The submitted work, titled "PENGEMBANGAN UMKM DI MASA PANDEMI MELALUI OPTIMALISASI TEKNOLOGI," addresses a highly pertinent and critical issue concerning the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) during the challenging period of the COVID-19 pandemic. The abstract clearly identifies digital marketing as a pivotal strategy for strengthening MSMEs, positioning it as an effective and essential approach for all entrepreneurs in the sector. This focus on technology optimization directly confronts the operational limitations imposed by the pandemic, making the paper's central theme timely and relevant to contemporary economic development. The abstract effectively articulates the multifaceted benefits of digital marketing for MSMEs. It highlights how digital platforms facilitate easier monitoring of consumer needs, enable efficient product information dissemination, and overcome geographical and time constraints, which are particularly crucial during a pandemic. The ability for online transactions through banking systems is also noted as a significant factor in maintaining business continuity amidst interaction restrictions. Furthermore, the paper insightfully recognizes the pragmatic focus of many MSME actors on social media utilization over dedicated website development, suggesting an awareness of resource realities. The intention to provide assistance in optimizing digital media for massive promotions underscores a commendable practical application aimed at increasing consumer awareness and sales. While the abstract presents a compelling rationale for digital marketing's importance, it lacks clarity regarding the nature and scope of the work itself. It reads more like a justification for an intervention or a conceptual argument rather than a summary of specific research findings or empirical outcomes. To elevate its academic contribution, the full paper should explicitly define its methodology—whether it is a case study, an empirical analysis, a community service report, or a theoretical exposition. Specific details on the implementation of the "assistance in the utilization and optimization of digital media" are crucial, including the number of MSMEs involved, the duration of the intervention, the specific tools and training provided, and, most importantly, measurable results such as increases in sales, market reach, or brand awareness. Without these details, the paper risks remaining a strong conceptual argument without demonstrating concrete impact or replicable insights.

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