Pengembangan objek wisata mangrove menuju desa ekowisata di desa sungai kupah kecamatan sungai kakap. Analisis pengembangan objek wisata mangrove Sungai Kupah menuju desa ekowisata. Mengatasi kurangnya atraksi, fasilitas, akses, dan manajemen demi menarik wisatawan.
Penelitian ini bertujuan untuk menganalisis tentang Pengembangan Objek Wisata Mangrove Desa Sungai Kupah menuju Desa Ekowisata. Masalah yang diteliti berupa kurangnya atraksi/aktivitas di Objek Wisata Mangrove, kurangnya sarana, prasarana dan kurangnya manajemen di Mangrove Sungai Kupah oleh Pemerintah serta dukungan dari Pemerintah. Adapun metode yang digunakan dalam penelitian ini adalah metode kualitatif, dengan desain penelitian analisis deskriptif. Penelitian ini menggunakan teori Swartbrooke (dalam Haryani,2007) yang terdiri dari : 1) Karakteristik Objek Wisata. Dalam mengembangkan Objek Wisata Mangrove di Desa Sungai Kupah masih kurang menarik dan perlu dikembangkan lagi agar wisatawan ketagihan untuk kembali lagi ke Objek wisata Mangrove; 2) Aksesbilitas. Akses jalan menuju Mangrove Desa Sungai Kupah menjadi hal yang sering kali dikeluhkan oleh pengunjung dikarenakan masih jelek dan dapat membahayakan pengunjung; 3) Pengelolaan Objek Wisata. Pengelolaan Objek Wisata Mangrove seperti promosi, informasi mengenai objek wisata, sarana akomodasi serta rute wisata masih tidak ada. Kurangnya penglolaan objek wisata tersebut menyebabkan Objek Wisata Mangrove Desa Sungai Kupah kurang dikenali oleh Masyarakat luas.Kata kunci: Ekowisata, Objek Wisata, Pengembangan.
This study addresses a highly relevant topic concerning the development of mangrove tourism toward an ecotourism village in Sungai Kupah. The research aims to analyze the current state of the Sungai Kupah Mangrove Tourism Object, with a clear objective of identifying pathways for its transformation into a sustainable ecotourism destination. The qualitative methodology, employing a descriptive analytical design, is appropriate for exploring the complex issues inherent in community-based tourism development and local challenges. This focus on a specific regional context offers valuable insights into the practicalities of ecotourism initiatives in Indonesia, setting a commendable scope for the research. The abstract effectively highlights critical deficiencies hindering the development of the Sungai Kupah site. Key problems identified include a notable lack of diverse attractions and activities, inadequate facilities and infrastructure, and significant shortcomings in governmental management and support. Applying Swartbrooke's theoretical framework, the research further elucidates these issues: the current characteristics of the site are deemed insufficiently engaging to encourage repeat visits, accessibility remains a major concern due to poor and potentially hazardous road conditions, and the absence of basic tourism management aspects such as promotion, information dissemination, accommodation, and defined tour routes severely limits the site's recognition and appeal to a wider audience. These detailed findings underscore the multifaceted challenges that need to be addressed for effective ecotourism development. Overall, this study promises to offer a crucial diagnostic assessment for the Sungai Kupah village, providing a clear roadmap of the obstacles impeding its ecotourism potential. While the abstract does not delve into specific recommendations, the identified problems lay a strong foundation for actionable strategies that could be implemented by local authorities and community stakeholders. The research's findings are particularly valuable for policymakers and developers seeking to improve local tourism management, infrastructure, and promotional efforts in similar nascent ecotourism destinations. A full paper would ideally expand on the specific interventions suggested by the analysis, building on this robust problem identification to guide the area towards its ecotourism aspirations.
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