Flora Patricia Anggela, Robby Fauji

PENGEMBANGAN KETERAMPILAN PELAKU UMKM DI DESA SIRNABAYA MELALUI PELATIHAN OPTIMASI WHATSAPP BUSINESS

Introduction

Pengembangan keterampilan pelaku umkm di desa sirnabaya melalui pelatihan optimasi whatsapp business. Kembangkan keterampilan pelaku UMKM di Desa Sirnabaya melalui pelatihan optimasi WhatsApp Business. Materi relevan & bermanfaat bagi pengembangan bisnis UMKM mereka.

Abstract

Penyelenggaraan kegiatan PkM ini bertujuan untuk mengembangkan keterampilan pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Sirnabaya Kecamatan Telukjambe Timur Kabupaten Karawang melalui pelatihan optimasi WhatsApp Business. Metode PkM yang digunakan adalah pelatihan yang diikuti oleh pelaku UMKM Desa Sirnabaya Kecamatan Telukjambe Kabupaten Karawang sebanyak 22 orang, serta peserta lainnya yang terdiri dari dosen dan mahasiswa pendamping. Sebagian besar peserta merasa sangat puas mengikuti pelatihan tersebut, hal ini ditunjukkan dari hasil evaluasi pelatihan yang menyatakan bahwa 90% peserta menyatakan materi pelatihan relevan dan bermanfaat bagi pengembangan bisnis UMKM mereka., 85% peserta merasa narasumber menyampaikan materi dengan jelas dan interaktif, serta 80% peserta puas dengan fasilitas pelatihan (ruang, perlengkapan, dan konsumsi). Sebanyak 77,3% peserta dapat menyelesaikan tugas secara langsung yang diberikan oleh fasilitator, sisanya sebesar 22,7% dapat menyelesaikan tugas dengan tempo 2 hari.

Review

The article, titled "PENGEMBANGAN KETERAMPILAN PELAKU UMKM DI DESA SIRNABAYA MELALUI PELATIHAN OPTIMASI WHATSAPP BUSINESS," addresses a highly pertinent topic in contemporary local economic development. The abstract clearly outlines a Community Service (PkM) initiative aimed at enhancing the digital skills of Micro, Small, and Medium Enterprise (MSME) actors in Sirnabaya Village, Karawang, specifically focusing on the optimization of WhatsApp Business. This objective is particularly relevant given the pervasive use of WhatsApp as a communication and increasingly, a business tool, making digital literacy in this area crucial for the growth and competitiveness of local businesses. The initiative's focus on a specific, actionable digital platform demonstrates a practical approach to community empowerment. The methodology employed, a training program, appears well-suited to the stated objective of skill development. The abstract details the participation of 22 MSME actors, alongside academic facilitators, which suggests a structured learning environment. The preliminary findings presented in the abstract are largely positive, indicating a high degree of participant satisfaction: 90% found the material relevant, 85% appreciated the narasumber's clarity and interactivity, and 80% were satisfied with the facilities. Crucially, the abstract also provides a direct measure of skill application, with 77.3% of participants completing tasks immediately and the remainder within two days. This immediate practical uptake is a strong indicator of the training's initial effectiveness in skill transfer. Overall, this PkM initiative demonstrates a clear understanding of local MSME needs and a well-executed intervention to address them. The robust positive feedback and the high rate of immediate task completion highlight the success of the training in terms of participant engagement and initial skill acquisition. For future research or a more comprehensive full paper, it would be beneficial to delve deeper into the specific WhatsApp Business optimization techniques taught, the pre-existing skill levels of the participants, and, most importantly, the long-term impact of this training on the MSMEs' business growth, sales figures, and customer engagement. Exploring the sustainability of these newly acquired skills and the potential for replication in other similar communities would further enhance the scholarly contribution of this work.

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