Novita Sari, Novita Putri Diantanti, Sutowo

Pengaruh Suasana Café, Etika Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Coffee Shop dan Bistro Cak Kreebo Wlingi

Introduction

Pengaruh suasana café, etika pelayanan dan kualitas pelayanan terhadap kepuasan pelanggan di coffee shop dan bistro cak kreebo wlingi. Analisis pengaruh suasana café, etika, dan kualitas pelayanan terhadap kepuasan pelanggan di Coffee Shop & Bistro Cak Kreebo Wlingi. Etika dan kualitas pelayanan signifikan memengaruhi kepuasan.

Abstract

Kuliner paidai saiait ini merupaikain usaihai yaing aimait berkembaing, sehinggai bainyaik persaiingain. Beraigaim bentuk persaiingain di semuai bisnis sudaih bainyaik seperti restorain, tempait maikain dain caifé maisai ini. Sailaih saitu bisnis kuliner ini aidailaih Coffee Shop dain Bistro Caik Kreebo. Penelitiain ini bertujuain untuk mengetaihui pengairuh suaisainai caifé, etikai pelaiyainain, dain kuailitais pelaiyainain terhaidaip kepuaisain pelainggain di Coffee Shop dain Bistro Caik Kreebo Wlingi. Metode penelitiain yaing digunaikain aidailaih survei dengain pendekaitain penelitiain kuaintitaitif. Teknik saimpling yaing digunaikain aidailaih purposive saimpling. Pengumpulain daitai dilaikukain dengain cairai menyebairkain kuesioner paidai pelainggain yaing pernaih melaikukain pembeliain di Coffee Shop dain Bistro Caik Kreebo Wlingi sebainyaik 100 oraing. Haisil penelitiain ini menunjukkain baihwai etikai pelaiyainain dain kuailitais pelaiyainain secairai pairsiail memiliki pengairuh yaing signifikain terhaidaip kepuaisain pelainggain di Coffee Shop dain Bistro Caik Kreebo Wlingi. Aidaipun secairai simultain suaisainai caifé, etikai pelaiyainain dain kuailitais pelaiyainain berpengairuh signifikain terhaidaip kepuaisain pelainggain. Ketigai vairiaibel independen tersebut maimpu menjelaiskain vairiaibel dependen yaiitu kepuaisain pelainggain sebesair 46%, sedaingkain 54% sisainyai dijelaiskain oleh vairiaibel laiinnyai yaing tidaik terdaipait dailaim penelitiain ini.

Review

This study meticulously investigates the critical determinants of customer satisfaction within the highly competitive culinary sector, focusing specifically on Coffee Shop and Bistro Cak Kreebo Wlingi. The authors set out to determine how cafe atmosphere, service ethics, and service quality individually and collectively influence customer satisfaction. Employing a quantitative survey methodology, data was systematically gathered from 100 customers via questionnaires using a purposive sampling technique. This focused approach provides a valuable snapshot of consumer perceptions and experiences within a specific local business context, contributing to our understanding of service industry dynamics. The research yields significant insights into the impact of the examined variables. The findings indicate that both service ethics and service quality independently exert a significant positive influence on customer satisfaction. More broadly, when all three independent variables—cafe atmosphere, service ethics, and service quality—are considered together, they collectively demonstrate a significant impact on customer satisfaction. Notably, these three variables account for 46% of the variance in customer satisfaction, underscoring their substantial role in shaping customer experiences and perceptions at Coffee Shop and Bistro Cak Kreebo Wlingi. While the study offers valuable data for the management of Coffee Shop and Bistro Cak Kreebo Wlingi to enhance customer satisfaction, a key finding points to an area for future exploration: 54% of customer satisfaction remains unexplained by the variables included. This suggests that other factors not examined in this research play a considerable role in overall customer happiness. Future studies could benefit from incorporating additional variables such as product quality, pricing strategies, or brand loyalty. Nonetheless, this research provides a strong empirical foundation, advising businesses in the culinary industry to prioritize exceptional service ethics, high service quality, and a conducive cafe atmosphere to foster greater customer contentment and loyalty.

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