Sakinah Tul Marhamah Harahap, T . Edyansyah, Ikramuddin Ikramuddin Ikramuddin

Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe

Introduction

Pengaruh store atmosphere, location dan service quality terhadap kepuasan pelanggan di griya kupi kota lhokseumawe. Teliti pengaruh store atmosphere, lokasi, & kualitas layanan terhadap kepuasan pelanggan di Griya Kupi Lhokseumawe. Studi menunjukkan ketiga faktor ini signifikan.

Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi. Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.

Review

This study effectively investigates the critical factors influencing customer satisfaction at Griya Kupi, specifically examining the impact of store atmosphere, location, and service quality. Employing a quantitative methodology with data collected from 114 purposively sampled respondents, the research utilizes multiple linear regression to analyze the relationships. The findings robustly indicate that all three independent variables—store atmosphere, location, and service quality—individually and collectively exert a significant positive influence on customer satisfaction. These insights offer valuable guidance for Griya Kupi in strategic decision-making aimed at enhancing customer experiences and fostering loyalty. While the study presents clear and significant findings, certain methodological considerations and deeper analytical discussions could further enrich its contribution. The use of purposive sampling, while appropriate for targeting specific customer groups, could benefit from a more detailed justification of the selection criteria within the full paper to address potential biases and enhance representability. Furthermore, while the abstract confirms significant effects, it does not detail the magnitude or specific direction of these relationships for each variable. Providing a nuanced discussion on *which* aspects of store atmosphere or dimensions of service quality are most potent would elevate the practical implications beyond the general recommendation to "enhance service quality." The paper concludes with pertinent recommendations for both Griya Kupi and future research endeavors. Expanding on the suggestion for future researchers to explore additional variables is crucial; incorporating factors such as product quality, price perceptions, brand trust, or even cultural influences prevalent in Lhokseumawe could provide a more comprehensive model of customer satisfaction in a cafe setting. Moreover, extending the research scope beyond a single establishment to a comparative analysis of multiple cafes within the region or different geographic locations would significantly enhance the generalizability and theoretical impact of the findings, moving towards broader insights applicable to the food and beverage industry.

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