Wa Ode Yeyeng Senlistian Arysty, Delta Apriyani

Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada Klinik Kecantikan Graha Ayu

Introduction

Pengaruh motivasi kerja dan disiplin kerja terhadap kinerja karyawan pada klinik kecantikan graha ayu. Penelitian ini menguji pengaruh motivasi kerja dan disiplin kerja terhadap kinerja karyawan di Klinik Kecantikan Graha Ayu. Temukan bagaimana kedua faktor ini secara signifikan meningkatkan performa staff.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja dan disiplin kerja terhadap kinerja pegawai pada klinik kecantikan Graha Ayu, baik secara parsial maupun simultan. Menggunakan metode penelitian deskriptif dengan pendekatan kuantitatif dan desain survei, studi ini dilaksanakan di Klinik Kecantikan Graha Ayu, Kecamatan Gunung Pati, Kota Semarang selama bulan Juli hingga Agustus 2024. Populasi penelitian terdiri dari 7 karyawan dan 2 pemilik klinik. Pengumpulan data dilakukan melalui observasi dan kuesioner, dengan analisis data menggunakan SPSS versi 27.0 untuk Windows. Validitas dan reliabilitas data diperkuat melalui expert judgement. Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (sig. 0,000 < 0,05; koefisien 0,377), demikian pula dengan disiplin kerja (sig. 0,027 < 0,05; koefisien 0,456). Secara simultan, motivasi kerja dan disiplin kerja juga berpengaruh signifikan terhadap kinerja karyawan (uji F 0,000 < 0,05), dengan kemampuan variabel independen menjelaskan variasi kinerja karyawan sebesar 95,2%. Temuan ini mengindikasikan bahwa peningkatan motivasi kerja dan disiplin kerja secara konsisten akan berdampak positif terhadap peningkatan kinerja karyawan. Implikasi dari penelitian ini menekankan pentingnya manajemen klinik untuk memfokuskan strategi pengembangan sumber daya manusia pada peningkatan motivasi dan disiplin kerja guna mengoptimalkan kinerja karyawan, yang pada akhirnya dapat meningkatkan kualitas layanan dan produktivitas klinik kecantikan Graha Ayu.

Review

This study, titled "Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada Klinik Kecantikan Graha Ayu," effectively addresses its objective of investigating the partial and simultaneous impact of work motivation and work discipline on employee performance. Employing a descriptive quantitative research design with a survey approach, the research was conducted at Klinik Kecantikan Graha Ayu over a two-month period. The research question is straightforward and relevant to human resource management in the service sector, particularly in understanding the drivers of employee performance within a specific organizational context. The methodology is clearly outlined, describing data collection through observation and questionnaires, and data analysis utilizing SPSS version 27.0. The abstract highlights the use of expert judgment to strengthen the validity and reliability of the data, which is a commendable practice. The key findings are presented concisely: both work motivation (sig. 0.000; coef. 0.377) and work discipline (sig. 0.027; coef. 0.456) were found to have a positive and significant effect on employee performance individually. Furthermore, the simultaneous effect of both variables was also significant (F-test 0.000), explaining a substantial 95.2% of the variation in employee performance. These results strongly support the hypothesis that enhancing these factors can lead to improved employee performance. While the study presents clear findings and offers practical implications for the clinic's management, a significant limitation lies in its very small sample size, comprising only 7 employees and 2 clinic owners. This extremely limited population raises concerns regarding the generalizability of the findings beyond this specific clinic and potentially impacts the statistical power and representativeness of the results. Future research could benefit from replicating this study with a larger and more diverse sample to enhance external validity. Nevertheless, the study provides valuable initial insights into the crucial role of motivation and discipline in employee performance within the specific context of a beauty clinic, emphasizing the importance of human resource strategies focused on these areas for optimizing service quality and productivity.

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