Nurhasanah, Nini Aryani, Agustiar

Pendidikan Islam dan Ide Kreatif dalam Memulai Usaha

Introduction

Pendidikan islam dan ide kreatif dalam memulai usaha. Pendidikan Islam mendorong ide kreatif dalam memulai usaha. Artikel ini memberi panduan praktis bagi wirausahawan untuk mengembangkan ide, menganalisis pasar, & bersaing demi bisnis berkelanjutan.

Abstract

Entrepreneurship is the skill of creating added value by managing resources in a creative and innovative way. Starting a business as an entrepreneur involves focusing on three key aspects: the business idea, market opportunities, and competition. A business idea forms the foundation of any entrepreneurial activity and can stem from personal interests, awareness of everyday problems, or market trends. Business opportunities are then evaluated by analyzing consumer needs, market segmentation, technological trends, and socio-economic conditions. To thrive in a competitive market, entrepreneurs must develop a competitive edge, conduct thorough market research, and apply effective innovation and marketing strategies. This article takes a structured and analytical approach to offer practical guidance for aspiring entrepreneurs in building sustainable and market-responsive businesses.

Review

The abstract offers a clear and concise overview of core entrepreneurial principles, correctly identifying the critical stages of developing a business idea, assessing market opportunities, and navigating competitive landscapes. It highlights the importance of a structured and analytical approach, emphasizing aspects such as market research, consumer needs analysis, and the application of effective innovation and marketing strategies. The article's stated aim to provide practical guidance for aspiring entrepreneurs in building sustainable businesses is a commendable objective, addressing a highly relevant area of study. However, a significant issue arises from the stark discrepancy between the article's title, "Pendidikan Islam dan Ide Kreatif dalam Memulai Usaha" (Islamic Education and Creative Ideas in Starting a Business), and the content presented in the abstract. The abstract makes no mention whatsoever of "Pendidikan Islam" or any specific connection to Islamic teachings, ethics, or perspectives on entrepreneurship. This omission is critical, as the title strongly suggests that Islamic education provides a unique framework or influence on creative business ideas and venture initiation, yet this crucial element is entirely absent from the description of the article's scope and methodology. To rectify this, the authors must revise the abstract to explicitly articulate the role and integration of "Pendidikan Islam" within the discussion of entrepreneurship. This could involve explaining how Islamic principles influence the genesis of creative ideas, ethical business practices, resource management, or the pursuit of specific types of ventures. Without such clarification, the abstract misleadingly presents a generic overview of entrepreneurship, failing to justify the unique contribution implied by its title. Alternatively, if the paper's primary focus is indeed general entrepreneurship, the title should be adjusted to accurately reflect the content described.

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