Ani Siska MY, Fahririn Fahririn, Ferry Santoso

Pendampingan Pendaftaran Hak Merek Sebagai Upaya Peningakatan Keunggulan Kompetitif UMNKM Womenpreneur Kabupaten Bogor

Introduction

Pendampingan pendaftaran hak merek sebagai upaya peningakatan keunggulan kompetitif umnkm womenpreneur kabupaten bogor. Pendampingan pendaftaran hak merek UMKM Womenpreneur Kabupaten Bogor. Tingkatkan keunggulan kompetitif, lindungi identitas usaha, dan optimalkan daya saing melalui sosialisasi dan pelatihan.

Abstract

Pelaku UMKM Womenprenuer merupakan pelaku usaha UMKM yang seluruhnya adalah ibu rumah tangga menyebabkan kurangnya kesadaran dan pengetahuan akan merek dan pencatatan keuangan. Survei awal menunjukkan UMKM Womenpreneur mengalami kesulitan dalam meningkatkan daya saing produk yang diproduksi akibat belum adanya pengelolaan logo dan merek yang baik.  Hak merek adalah sebagai salah satu upaya dalam pemberian identitas kepada pelaku usaha.  Tujuan pendampingan ini untuk memberikan identitas dan perlindungan hukum untuk usaha. Metode pendampingan dilakukukan dalam empat tahap yaitu sosialisasi, pelatihan, pendampingan dan evaluasi. pendampingan hak merek mitra, dapat membantu mereka memahami, mengendalikan, dan memanfaatkan hak merek dengan lebih baik, yang akan membantu mereka meningkatkan daya saing dan menciptakan keberlanjutan dalam jangka panjang. Hasil kegiatan tujuh pelaku UMKM didaftarkan hak merek dagang. UMKM dengan hak merek dapat membedakan barang dan jasa mereka dari pesaing dengan membangun strategi merek yang unik dan menarik perhatian konsumen dalam persaingan yang ketat. UMKM dapat memahami pentingnya hak merek sebagai aset hukum untuk melindungi identitas bisnis UMKM.

Review

This paper addresses a highly relevant issue concerning the lack of brand awareness and registration among UMKM Womenpreneur in Bogor Regency, primarily stay-at-home mothers, and its impact on their competitive positioning. The initiative’s objective, to provide identity and legal protection through brand registration assistance, is clearly aligned with the identified need to enhance the competitive advantage of these businesses. The methodical approach, encompassing socialization, training, direct assistance, and evaluation, is practical and well-suited for community engagement, culminating in the tangible and commendable achievement of registering trademarks for seven participating UMKM. This hands-on support is a crucial step towards empowering these entrepreneurs. While the immediate outcome of seven brand registrations is positive, the abstract could be strengthened by providing more explicit details regarding the methodology and a clearer demonstration of impact. The four stages of assistance are outlined, but specific insights into the content of the training, the nature of the direct support ("pendampingan"), or the metrics used for evaluation are not fully elaborated. More significantly, the claimed benefits, such as enhanced understanding, improved competitiveness, and the ability to differentiate products, are largely presented as potential or inferred outcomes. The abstract states that UMKM *can* differentiate their goods, rather than providing evidence that they *have* demonstrably achieved this or that their competitive advantage *has* objectively increased following the brand registrations. In conclusion, this initiative offers a valuable practical contribution by directly supporting UMKM Womenpreneur in securing their brand identities. To enhance the academic impact and generalizability of the findings, future work could benefit from a more detailed methodological exposition, including specific curriculum, tools, and challenges encountered during implementation. Crucially, a longitudinal assessment tracking key performance indicators such as sales, market recognition, or perceived competitive advantage post-registration would provide a more robust evidence base for the stated benefits. Documenting the specific lessons learned from assisting these seven UMKM would also offer invaluable insights for the design and scaling of similar community development programs.

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