Ni Luh Gede Rai Ayu Saraswati

PEMBUATAN VIDEO PROFIL UNTUK MENGOPTIMALISASI POTENSI WISATA DESA PESISIR

Introduction

pembuatan video profil untuk mengoptimalisasi potensi wisata desa pesisir. Optimalkan potensi wisata Desa Perancak, Bali, melalui video profil sinematik. Promosikan ekowisata mangrove, konservasi penyu, Bedetan, dan daya tarik lokal untuk tingkatkan kunjungan.

Abstract

Perancak village is one of the coastal villages among the ten villages in Jembrana District, Bali. Perancak village is classified as advance village and categorized as pioneer village with its potential to develop its coastal tourism. There are several tourism attractions that is potentially to develop in the village, includes mangrove ecotourism, turtle conservation and Taman Ujung Perancak. As coastal village, Perancak village also has its featured product from fisheries sector called Bedetan. The lack of information on the tourism attraction in Perancak village website causing the village tourism is underdeveloped and unheard by the tourist. Profile video production can be a promotion tool to share the village natural resources and featured product effectively to improve the tourism visit to the village. However, the village profile video is not in the top priority by the village authority. This project aims to help the village in producing a cinematic village profile video through Udayana Community Service Program Chapter XXVII 2023. It is expected that the Perancak village profile video can provide a comphrehensive information, including the village history, tourism attractions and village featured product. Keywords: Perancak Village, Video Profile, KKN PPM Udayana, Coastal Ecotourism.

Review

The paper addresses a highly pertinent issue concerning the optimization of coastal village tourism potential through strategic information dissemination. Focusing on Perancak village in Jembrana, Bali, the authors identify a critical gap: despite possessing significant natural and cultural attractions like mangrove ecotourism, turtle conservation, and unique fisheries products, the village's tourism remains underdeveloped due to a lack of effective promotional material. The proposal to create a cinematic profile video is a timely and practical intervention aimed at leveraging visual media to effectively showcase these assets. This initiative holds considerable relevance not only for Perancak village but also for numerous other coastal communities grappling with similar challenges in tourism promotion. A key strength of this project lies in its clearly defined objective: to produce a comprehensive village profile video that encompasses its history, diverse tourism attractions, and featured local products. The abstract effectively highlights the specific potential assets of Perancak village, demonstrating a thorough understanding of its unique selling points. The collaboration with the Udayana Community Service Program (KKN PPM Udayana) further strengthens the project's execution, providing a structured framework and institutional support. By identifying the current deficiency in online information and the low priority given to video production by local authorities, the abstract strongly justifies the necessity and urgency of this particular intervention. While the abstract clearly outlines the *what* and *why*, future discussions could benefit from elaborating on the *how* – specifically, the planned dissemination strategy for the cinematic video beyond its mere production. Considering that the video is currently not a top priority for village authorities, exploring strategies for sustainable integration and active promotion by the community itself would be valuable. Furthermore, while the expectation is to "improve tourism visits," the abstract could touch upon potential metrics or qualitative methods to assess the actual impact and effectiveness of the video post-production. This project, if successful in its implementation and dissemination, has the potential to serve as an excellent case study for other coastal villages seeking to harness digital media for tourism development.

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