Sucipto Basuki, Francisca Sestri Goestjahjanti, winanti winanti, Shofwatun Hasna, Bonar Bangun Jeppri Napitupulu, Istajib Kulla Himmy’azz, Santa Lusianna Sitorus, Joko Riyantao, Haniyah Haniyah, Tia Ramadani, Sukriyah Sukriyah, Muhammad Alfi, Muhammad Luthfian

Pelatihan Digitalisasi untuk meningkatkan Pemasaran Produk UMKM Unggul dan Mampu Bersaing

Introduction

Pelatihan digitalisasi untuk meningkatkan pemasaran produk umkm unggul dan mampu bersaing. Ikuti pelatihan digitalisasi pemasaran untuk UMKM agar produk unggul Anda bersaing global. Pelajari strategi digital dan keuangan mudah demi jangkauan luas.

Abstract

Masih banyaknya pelaku usaha yang belum menerapkan pemasaran dan penggunaan keuangan digital. Promosi hanya sebatas menggunakan status WhatsAp dengan jangkauan terbatas. Tujuan kegiatan adalah pelatihan digitalisasi pemasaran produk UMKM. Metode yang digunakan adalah ceramah dan diskusi interaktif yang melibatkan 100 peserta dari para pelaku UMKM. Hasil kegiatan diharapkan para pelaku UMKM memahami bagaimana melakukan pemasaran secara digital agar jangkauan lebih luas, transaksi kapan saja dan dimana saja. Pemasaran digital disertai dengan penggunaan keuangan digital yang mudah dan cepat. Kegiatan selanjutnya akan dilakukan sosialisasi keuangan digital bekerja sama dengan Bank Indonesia.

Review

The paper, titled "Pelatihan Digitalisasi untuk meningkatkan Pemasaran Produk UMKM Unggul dan Mampu Bersaing," addresses a highly relevant and pressing issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs). The abstract clearly identifies a significant problem: the limited adoption of digital marketing and financial practices among MSME actors, leading to restricted market reach and inefficient transactions. The stated objective—to provide digital marketing training for UMKM product promotion—is straightforward and directly tackles this identified gap, highlighting a commendable effort to empower local businesses and enhance their competitiveness in the evolving digital economy. The methodology described, which includes interactive lectures and discussions involving 100 UMKM participants, appears appropriate for a training-based intervention. However, a significant limitation within the abstract is the absence of concrete *results* from the training itself. The abstract states "hasil kegiatan diharapkan para pelaku UMKM memahami..." (results of the activity are *expected* that UMKM actors will understand...), indicating an anticipated outcome rather than an empirically measured impact. For a journal publication, it is crucial to move beyond mere expectations and present actual data on what was achieved, such as changes in participants' knowledge, attitudes, or initial application of digital tools post-training. Without an evaluation of the training's effectiveness, the abstract functions more as a project proposal or a report on planned activities rather than a summary of completed research findings. To elevate this work from a report of a well-intentioned initiative to a robust journal article, the primary recommendation is to incorporate an explicit evaluation of the training's impact. This could involve pre- and post-tests to assess knowledge gain, surveys on perceived utility and intention to adopt, or even early follow-up on actual implementation by participants. While the abstract mentions future socialization of digital finance in collaboration with Bank Indonesia, this should be presented as a logical next step or a part of a broader ongoing project, rather than being conflated with the *results* of the described training. By providing measurable outcomes and a clear assessment of the intervention's effectiveness, the paper can significantly strengthen its contribution to the literature on MSME empowerment and digital capacity building.

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