Ruslani Ruslani, Nelson Alexander, Bet El Silisna Lagarense, Helena Moon

STRATEGI PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN DESA WISATA BULO DI MINAHASA UTARA

Introduction

Strategi pemberdayaan masyarakat dalam pengembangan desa wisata bulo di minahasa utara. Pelajari strategi pemberdayaan masyarakat untuk pengembangan Desa Wisata Bulo di Minahasa Utara. Analisis SWOT mengungkap potensi, tantangan, dan rekomendasi untuk wisata berkelanjutan.

Abstract

This study aims to analyze community empowerment strategies in the development of Bulo Tourism Village, located in North Minahasa Regency, North Sulawesi. Bulo Village possesses distinctive natural and cultural potential; however, its management remains suboptimal due to limited resources and infrastructure. This research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The primary informants include village officials and local community members. Data analysis was conducted using the SWOT technique (Strengths, Weaknesses, Opportunities, Threats) to identify internal and external factors influencing tourism village development. The findings indicate that the main strengths lie in the village’s natural potential and community participation, while weaknesses include the lack of training and tourism promotion. Opportunities are present through government support and the growing trend of nature-based tourism, while threats come from competition with other tourism villages and dependency on external assistance. Based on the SWOT analysis, the recommended strategies include maximizing local potential through community training, strengthening tourism village institutions, establishing partnerships with external stakeholders, and enhancing digital-based promotion. These strategies are expected to sustainably strengthen community empowerment and improve the competitiveness of Bulo Tourism Village.Keywords: Analysis, Strategy, Empowerment, Community, SWOT

Review

This study, "STRATEGI PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN DESA WISATA BULO DI MINAHASA UTARA," addresses a highly relevant and critical topic concerning sustainable tourism development at the local level. By focusing on community empowerment in the context of Bulo Tourism Village, Minahasa Utara, the research aims to provide actionable insights into optimizing local potential despite existing limitations. The descriptive qualitative approach, utilizing a robust data collection methodology and SWOT analysis, is well-suited to delve into the intricate dynamics of village tourism development. Overall, this paper appears to be a valuable contribution to the literature on community-based tourism, offering practical implications for similar contexts. A significant strength of this study lies in its methodological rigor and the effective application of the SWOT framework, which meticulously dissects the internal and external factors influencing Bulo Tourism Village's development. The abstract clearly outlines the key findings: inherent natural and cultural potential coupled with active community participation are identified as crucial strengths, while the lack of structured training and effective promotion emerge as primary weaknesses. Furthermore, the analysis pinpoints salient opportunities in government support and the growing market for nature-based tourism, juxtaposed against threats from competitive environments and potential over-reliance on external aid. These findings provide a comprehensive snapshot of the village's current state and its developmental trajectory, making a strong case for targeted interventions. The research culminates in a set of well-considered strategic recommendations directly stemming from the SWOT analysis. The emphasis on maximizing local potential through community training, strengthening institutional frameworks, fostering strategic partnerships, and leveraging digital promotion is highly pertinent. These recommendations are not only logical but also actionable, promising to enhance the sustainability of community empowerment initiatives and bolster the competitiveness of Bulo Tourism Village. While the abstract provides a strong overview, future research could benefit from exploring the specific mechanisms for implementing these strategies, the challenges encountered during their execution, and a longitudinal assessment of their impact. Nevertheless, this study offers a foundational analysis that is both academically sound and practically valuable, providing a clear roadmap for stakeholders committed to the sustainable development of Bulo Tourism Village and potentially inspiring similar initiatives elsewhere.

Full Text

Comments

You need to be logged in to post a comment.