Thina Oktarina, Rachma Nadhila Sudiyono, winanti winanti, Yayah Yulia, Siti Maesaroh, Sri Lestari, Yunita Rahmawati, Haniyah Haniyah, Sri Wahyuni Asnaini, Dwi Purwaningrum, Nurasiah Nurasiah, Winanda Muftia Arizqa, Rosika Nur Fajriah

Pelatihan Administrasi dan Pemasaran Produk Olahan Pangan Lokal di Kabupaten Tangerang

Introduction

Pelatihan administrasi dan pemasaran produk olahan pangan lokal di kabupaten tangerang. Tingkatkan UMKM pangan lokal Tangerang! Ikuti pelatihan administrasi & pemasaran produk olahan agar bisnis lebih berkelanjutan & pendapatan meningkat.

Abstract

There are still many UMKM actors engaged in processed food who understand about good and correct administration and marketing so that many of them close and go bankrupt due to not understanding both of these things. The purpose of this training activity is to provide understanding to UMKM actors of processed products regarding proper business administration and marketing. Participants consist of UMKM actors in Tangerang Regency. The activity lasted for one day and went smoothly. All participants were enthusiastic about following this activity until it was finished. It is hoped that with this training activity, UMKM actors of processed products who attend can understand proper business administration and marketing so that income increases and business sustainability can be achieved

Review

The abstract describes a highly relevant community engagement initiative focused on enhancing the administrative and marketing capabilities of Micro, Small, and Medium Enterprises (UMKM) involved in local processed food products in Tangerang Regency. The stated problem of business failures due to a lack of understanding in these critical areas is a common challenge for small businesses, making the objective of this training activity to provide essential knowledge both timely and impactful. The initiative aims to address a clear gap, providing a much-needed intervention to support local economic development and business sustainability. A strength of this reported activity lies in its direct response to an identified community need and the clear, focused objective of the training. The abstract notes enthusiastic participation, which is a positive indicator for engagement during the activity. However, for a journal publication, the abstract could benefit from more detailed methodological reporting. Specifically, it lacks information regarding the content of the "proper business administration and marketing" curriculum, the selection process for participants beyond "UMKM actors," and the criteria used to determine that the activity "went smoothly" and that participants were "enthusiastic." Most critically, while the activity hopes to achieve increased understanding, income, and business sustainability, the abstract does not describe any specific mechanism for evaluating these desired outcomes. Without a planned assessment, the claims of potential impact remain aspirational rather than evidence-based. To elevate this work from a report of an activity to a robust academic contribution, future iterations or subsequent reports should incorporate a rigorous evaluation framework. This would ideally include pre- and post-training assessments to measure improvements in participants' understanding, as well as follow-up studies to track actual changes in administrative practices, marketing strategies, income levels, and business sustainability over time. Providing quantitative and qualitative data on the impact would significantly strengthen the findings and contribute valuable insights to the literature on UMKM development and local food systems. While the intent and execution of the training appear commendable, adding a strong evaluative component is essential for demonstrating its effectiveness and informing future interventions.

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