Dwi Prasetyo Yulianto, Moch Fuad Nasvian, Dimas Rifqi Novica

Memes and Interactivity of Facebook Mobile Legends Gamers After the Fall of RRQ

Introduction

Memes and interactivity of facebook mobile legends gamers after the fall of rrq. Discover how memes drive high interactivity & emotional responses among Facebook Mobile Legends gamers after RRQ's defeat in M4. Analyzes gamer communication & community engagement.

Abstract

This research aims to determine the level of interactivity in meme postings by netizens during the M4 World Tournament of the game Mobile Legends: Bang Bang (MLBB). Utilizing the Facebook platform, specifically the "Mobile Legends Gamers'' group, this study analyzed 791 comments from 10 group member posts during the period of January 10 - 25, 2022. Employing Thematic Analysis, interactivity dimensions were examined based on the framework of Six Basic Emotions and Message Interactivity. Results indicate that interactivity among group members was high, with various emotions revealed, such as happiness over RRQ's defeat and anger at mistakes made by favorite teams. In conclusion, social media plays a significant role in fostering user interactivity and emotions, especially within the context of gaming communities like MLBB. This study offers valuable insights for the Mobile Legends community and the field of digital communication science, emphasizing how memes are used as a means of communication on social media.

Review

This study offers an insightful exploration into the vibrant world of online gaming communities, specifically focusing on the intersection of memes and interactivity among Mobile Legends: Bang Bang (MLBB) gamers on Facebook during a pivotal in-game event. By analyzing 791 comments from 10 posts within the "Mobile Legends Gamers" group following the "Fall of RRQ" during the M4 World Tournament, the research successfully utilizes thematic analysis, grounded in frameworks of Six Basic Emotions and Message Interactivity. The core finding—high interactivity characterized by a spectrum of emotions, from schadenfreude over rivals' defeats to frustration with favorite teams' errors—provides valuable empirical data on the socio-emotional dynamics within such dedicated online communities. The paper's strengths lie in its timely and engaging subject matter, addressing how memes function as a potent communication tool within a specific, high-stakes gaming context. The focus on a defined event and platform, coupled with a substantial dataset of comments, lends credibility to its observations on community engagement. However, the abstract could benefit from clarifying how "Message Interactivity" was specifically operationalized within the thematic analysis. A minor but important point for accuracy is the discrepancy in the dates provided (January 10-25, 2022), as the M4 World Tournament primarily occurred in January 2023, suggesting a potential typo that should be addressed in the full paper to avoid confusion regarding the specific event timeline. In conclusion, this research makes a significant contribution to both the Mobile Legends community and the broader field of digital communication science. It effectively highlights the critical role of social media platforms in fostering dynamic user interactivity and complex emotional expression within gaming subcultures, establishing memes as a nuanced and effective means of communication. The findings underscore the depth of emotional investment and social connection forged through shared experiences and reactions to competitive gaming. This work not only provides valuable insights into online fan culture and digital communication but also opens avenues for further research into the evolution of meme-based communication and its long-term impact on community cohesion and identity.

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