Dwi Mutia Sari, Heldi MSI

Marca visual de la respuesta a la catástrofe del terremoto y el tsunami en la Universitas Negeri Padang

Introduction

Marca visual de la respuesta a la catástrofe del terremoto y el tsunami en la universitas negeri padang. Explora la identidad visual de la respuesta a terremotos y tsunamis de Universitas Negeri Padang. Investigación R&D que ayuda a Padang en la preparación ante desastres.

Abstract

Padang es una ciudad propensa a terremotos y tsunamis. La Universitas Negeri Padang es una de las universidades que se centra en los servicios públicos. Por lo tanto, desempeña un papel activo en la preparación para desastres, incluso proporcionando edificios de conferencias con refugios de mitigación. Esto se hace para ayudar al gobierno a reducir las víctimas debido a desastres por terremotos y tsunamis. Esta investigación utiliza el método de Investigación y Desarrollo, que produce una marca visual en forma de la identidad visual de UNPSIGAP

Review

This paper addresses a highly pertinent issue concerning disaster preparedness and mitigation within regions susceptible to natural calamities, specifically focusing on Padang, Indonesia. The authors examine the proactive role of Universitas Negeri Padang (UNP) in public service by developing a visual brand for earthquake and tsunami response. This initiative to create a unified visual identity, UNPSIGAP, is particularly commendable given the city's vulnerability to seismic and tsunamigenic events, and UNP's commitment to reducing potential casualties through measures like providing mitigation shelters. The research employs a Research and Development (R&D) methodology, which culminates in the production of UNPSIGAP, a visual identity specifically tailored for UNP's disaster response efforts. While the abstract clearly states the tangible output of the research—a visual brand—it would be valuable for the full paper to elaborate on the specific stages involved in this R&D process. Understanding the design principles, the iterative development, and any user-centered approaches applied during the creation of UNPSIGAP would provide critical insights into the robustness and effectiveness of the final visual brand. The strength of this research lies in its practical application and direct relevance to critical public safety initiatives. Developing a distinct visual brand like UNPSIGAP has the potential to significantly improve communication clarity, public awareness, and coordination during disaster events, thereby supporting the government's efforts to minimize casualties. For the full paper, it would be beneficial to see evidence of the visual brand's effectiveness, perhaps through initial user perception studies or pilot implementation, and discussions on how UNPSIGAP integrates into the wider disaster communication ecosystem of Padang. This work offers a promising model for other institutions in high-risk areas.

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