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Mapping Intellectual Structure in General Management Studies Using VOSviewer

Introduction

Mapping intellectual structure in general management studies using vosviewer. Explore the intellectual structure of general management studies using VOSviewer and bibliometric analysis. Discover key research clusters, leadership, and sustainability trends.

Abstract

This study explores the intellectual terrain of general management research using bibliometric research and visualization techniques with VOSviewer. Drawing on data obtained from the Scopus database between 2000 and 2025, examination graphed co-citation, co-authorship, and keyword co-occurrence networks to unveil the topical structure of the field. The results indicate that the concept of the general manager serves as the hub node linking multifarious clusters of research, ranging from leadership and strategic management to talent management and career development, sustainability, and employee job satisfaction. The visualization reflects both the continuity of traditional concerns—leadership development, globalization, and strategic direction—and the aggregation of new ones like competencies, sustainability, and organizational well-being. These findings bear witness to the multidisciplinary nature of management scholarship, bridging human capital, strategic leadership, and global responsibility. The book enhances management literature through the presentation of an replicable and systematic intellectual mapping of the domain, which will serve as a valuable handbook for researchers, practitioners, and policymakers to harmonize their agendas with evolving knowledge patterns.

Review

This paper, "Mapping Intellectual Structure in General Management Studies Using VOSviewer," proposes a timely and relevant exploration into the intellectual landscape of general management research. Employing a robust bibliometric methodology coupled with visualization techniques through VOSviewer, the study aims to comprehensively map the field's evolution and current configuration. Drawing data from the Scopus database, the authors examine co-citation, co-authorship, and keyword co-occurrence networks over a specified period (2000-2025, which should ideally be clarified to reflect available historical data). This systematic approach promises a rigorous examination of knowledge patterns, offering valuable insights into the foundations and emerging trends within general management. The findings significantly advance our understanding of the general management domain. A central insight reveals the "general manager" concept as a pivotal hub, connecting diverse research clusters spanning traditional areas like leadership and strategic management with contemporary concerns such as talent management, career development, sustainability, and employee job satisfaction. The visualization effectively illustrates a dynamic field, showcasing both the enduring relevance of established themes (e.g., leadership development, globalization) and the growing prominence of newer topics like competencies, sustainability, and organizational well-being. This dual perspective highlights the multidisciplinary nature of management scholarship, underscoring its connections across human capital, strategic leadership, and global responsibility. Overall, this study offers a substantial contribution to management literature by providing a systematic and replicable intellectual mapping of the domain. Its utility extends beyond academia, serving as a potential handbook for researchers seeking to identify research gaps, practitioners aiming to align strategies with current knowledge, and policymakers developing relevant agendas. The comprehensive visualization of intellectual structure provides a clear snapshot of the field's trajectory, making complex relationships accessible. The paper's rigorous methodology and insightful findings position it as a valuable resource for anyone seeking to understand the evolving knowledge patterns in general management studies, thereby fostering more informed research, practice, and policy.

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